The Financial Brand

AUGUST 5, 2018

The post Technology and Real-Time Data Give Marketers the Personalization ‘Golden Ticket’ appeared first on The Financial Brand. Companies that deliver timely, relevant, and personalized messages can build loyalty and strong revenue growth.

Technology 26

Technology Data Marketing Branding 26

The Financial Brand

MAY 31, 2021

Making it happen requires AI-powered capabilities using both internal and external data, augmented by a modern digital marketing engine. The post Banking Must Use Real-Time Insight to Improve Customer Experiences appeared first on The Financial Brand.

Customer Experience 42

Customer Experience Branding Data Marketing 42

The Financial Brand

MARCH 23, 2021

The use of data and insights must extend beyond marketing communication, supporting business decisions and customer engagement. The post The State of Customer Data Management in Banking appeared first on The Financial Brand.

Data 43

Data Management Branding Marketing 43

William Mills

SEPTEMBER 25, 2018

Cashoff enhances customer engagement with its loyalty program offering cash back by big-name brands. Cashoff integrated with global brands. While this is true everywhere, this is a particular challenge in a market like India. MuniRisk solves information fragmentation for municipal market participants.

Mobile 78

Mobile Customer Experience Lending Analytics 78

The Financial Brand

JANUARY 26, 2021

The hybrid banking consumer uses multiple channels to engage and expects marketing communication to be personalized across their journey. The post The Rise of the Hybrid Consumer in Banking … And Why It Matters appeared first on The Financial Brand.

Branding 41

Branding Marketing Marketing Automation Big Data 41

The Financial Brand

NOVEMBER 12, 2018

Big data is not a 'silver bullet'. The post Data is Powerful, But Not A ‘Silver Bullet’ appeared first on The Financial Brand. It is part of a strategic framework that uses analytics and technology to deliver an improved customer experience.

Data 21

Data Big Data Analytics Customer Experience 21

The Financial Brand

NOVEMBER 17, 2020

Consumers now expect value in return for providing more data, yet most financial institutions still think of 'privacy' as 'compliance.'. The post Why Data Privacy Could be Banks’ Next Big Competitive Battleground appeared first on The Financial Brand.

Data 43

Data Compliance Branding Big Data 43

The Financial Brand

MAY 13, 2021

More than ever, financial institutions need to accelerate digital transformation with data, applied analytics, cloud solutions and 5G functionality. The post Building an Intelligent Banking Organization appeared first on The Financial Brand.

Analytics 40

Analytics Branding Data Big Data 40

The Financial Brand

DECEMBER 27, 2020

As banking executives define their 2021 goals, they must commit to improving digital experiences, leveraging data and honing human skills. The post 3 Resolutions for Digital Banking Success in 2021 appeared first on The Financial Brand.

Digital Banking 43

Digital Banking Branding Data Big Data 43

CB Insights

FEBRUARY 27, 2018

In this report, we dive into the trends reshaping how our clothes and accessories are designed, manufactured, distributed, and marketed. How AI is influencing brands. D2C brands shun physical retail. Fashion brands of all sizes and specialties are using technology to understand customers better than ever before.

Industry 78

Industry Branding social media Retail 78

The Financial Brand

OCTOBER 26, 2020

Data is at the core of digital customer experiences, but many financial institutions cannot access good quality information in real-time. The post Digital Banking Transformation Begins With Quality Data appeared first on The Financial Brand.

Digital Banking 42

Digital Banking Data Customer Experience Branding 42

The Financial Brand

NOVEMBER 20, 2019

The post Top 5 Digital Banking Transformation Trends Shaping 2020 appeared first on The Financial Brand. Going into 2020, financial institutions will need to deliver simplicity, intuitive design and personalization that is not delivered today.

Digital Banking 33

Digital Banking Trends Branding Big Data 33

The Financial Brand

AUGUST 6, 2019

The post Data and AI Power the Future of Customer Engagement in Financial Services appeared first on The Financial Brand. Creating the ultimate customer experience requires that financial institutions build systems to deliver real-time insights and recommendations.

Data 33

Data Customer Experience Branding System 33

The Financial Brand

MARCH 17, 2019

A great customer experience in banking requires data and real-time contextual insight. The post Creating Exceptional Customer Experiences Hangs on More than Context-less Data Alone appeared first on The Financial Brand.

Customer Experience 33

Customer Experience Data Branding Big Data 33

The Financial Brand

AUGUST 15, 2018

The post The Psychology of Personalization in Banking appeared first on The Financial Brand. To build a strong individual experience, it is important to understand the psychology of personalization.

Branding 33

Branding Big Data Customer Experience Marketing Strategies 33

The Financial Brand

SEPTEMBER 4, 2018

The combination of data, digital technology and advanced analytics can turn selling into advising for the banking industry. The post 3 Ways Digital Assistants Can Turn ‘Selling’ into ‘Advising’ appeared first on The Financial Brand.

Analytics 28

Analytics Branding Data Industry 28

The Financial Brand

NOVEMBER 1, 2018

A customer data platform (CDP) meets the expectations of customers by understanding their journey and utilizing insights for improved engagement. The post 4 Indisputable Steps To Optimized Customer Engagement appeared first on The Financial Brand.

Meeting 28

Meeting Branding Data Big Data 28