CB Insights

OCTOBER 23, 2018

Consumers are now buying CPG goods online, via mobile, at the office, through on-demand delivery, in meal kits and personalized services, by using smart home and voice technology, and more. Pinnacle Foods, which owns Vlasic pickles and other brands, has been targeted by activist investor Jana Partners. Jana disclosed a 9.1%

Branding 73

Branding Industry Retail Strategy 73

The Financial Brand

AUGUST 5, 2018

The post Technology and Real-Time Data Give Marketers the Personalization ‘Golden Ticket’ appeared first on The Financial Brand. Companies that deliver timely, relevant, and personalized messages can build loyalty and strong revenue growth.

Technology 26

Technology Data Marketing Branding 26

The Financial Brand

NOVEMBER 12, 2018

Big data is not a 'silver bullet'. It is part of a strategic framework that uses analytics and technology to deliver an improved customer experience. The post Data is Powerful, But Not A ‘Silver Bullet’ appeared first on The Financial Brand.

Data 21

Data Big Data Analytics Customer Experience 21

The Financial Brand

OCTOBER 26, 2020

Better communications and training, versus more marketing technology, could turn things around. Right now, money, and data, are being wasted. The post Why Bankers Are So Disappointed by the ROI of Marketing Data & Analytics appeared first on The Financial Brand.

Analytics 42

Analytics Data Marketing Training 42

William Mills

SEPTEMBER 25, 2018

Cashoff enhances customer engagement with its loyalty program offering cash back by big-name brands. Cashoff integrated with global brands. The product is addressing the time-intensive process of gathering background data on muni bonds. ^SR. Trying to be a big-data source for the Muni market. ^DG.

Mobile 78

Mobile Customer Experience Lending Analytics 78

The Financial Brand

AUGUST 16, 2020

The post 5 Trends Shaping the Future of Financial Marketing Post Pandemic appeared first on The Financial Brand. Financial institutions must understand the trends and respond accordingly.

Trends 43

Trends Marketing Branding Big Data 43

CB Insights

FEBRUARY 27, 2018

From robots that sew and cut fabric, to AI algorithms that predict style trends, to VR mirrors in dressing rooms, technology is automating, personalizing, and speeding up every aspect of fashion. In this report, we dive into the trends reshaping how our clothes and accessories are designed, manufactured, distributed, and marketed.

Industry 78

Industry Branding social media Retail 78