Jeff For Banks
APRIL 4, 2024
The Fed has paused for nearly a year now, and it was our experience in 2006-07 that bank cost of funds continued to increase as the market closed the delta between what someone could earn in a money market mutual fund and a bank account. But not until $1 trillion went from banking to money markets.
The Financial Brand
AUGUST 18, 2021
With mergers poised to accelerate, a niche approach to product marketing will improve retention and strengthen customer relationships. The post How to Find Growth in the Next Wave of M&A in Banking appeared first on The Financial Brand - Banking Trends, Analysis & Insights.
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The Financial Brand
SEPTEMBER 22, 2021
Detailed roadmap for marketers shows how to build a compelling case for adding financial calculators to a bank or credit union's website. The post How to Increase Personalized Engagement (and Sales) on Bank Websites appeared first on The Financial Brand - Banking Trends, Analysis & Insights.
The Financial Brand
SEPTEMBER 20, 2021
Consumers give the protections a thumbs-up, but the changes could negatively impact financial marketing strategies. Here’s how to adapt. The post Don’t Let Apple’s New Privacy Rules Derail Your Bank’s Marketing appeared first on The Financial Brand - Banking Trends, Analysis & Insights.
The Financial Brand
DECEMBER 1, 2021
Three steps can help financial marketers shift unprofitable accounts to the plus column. The post The Hard Truth About Unprofitable Bank Customers (and How to Change It) appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Personalized offers at the right moment are key.
The Financial Brand
DECEMBER 9, 2021
Financial institutions need to make hefty tech investments to advance their customer experience game — here's how to do it the right way. The post 3 Key Steps Banks & Credit Unions Must Take to Step Up Their Marketing appeared first on The Financial Brand - Banking Trends, Analysis & Insights.
The Financial Brand
JUNE 22, 2021
Banks and credit unions can't treat generational traits as the final word in how to serve consumers. The post Obsessing Over Younger People Kills Financial Marketers’ Opportunities appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Try looking at who heads the households.
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