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Market your community bank with first-party data

Independent Banker

Andrew Catalano, Austin Williams While most community banks aren’t yet using first-party data for marketing purposes to grow revenue and retain customers, experts say those willing to invest in the effort can reap big rewards. We can take that data and we can reach that person online,” Catalano says. “If Prioritize data accuracy.

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GonzoBanker Awards 2017

Gonzobanker

New Hot Category Award : Marketing Automation. Horizontal applications Marketo, HubSpot and Salesforce Marketing Cloud are duking it out for who will drive your next email, drip and web page campaign. The Not Using the Marketing Automation Well Award – Goes to marketing automation providers themselves.