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Market your community bank with first-party data

Independent Banker

Illustration by The Laundry Room/Stocksy Customer data fuels efficient and effective marketing these days. Community banks own an enviable amount of data, but not all are leveraging it to its fullest extent. By Mindy Charski People share important data about themselves with their community bank in myriad ways.

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Community banks are thriving in Texas

Independent Banker

Ken Finley, president of Johnson City Bank, in downtown Johnson City with Shannon Sultemeier, executive vice president (left); and Brenda Haynes, vice president/cashier (right). With the record growth of San Antonio, Houston and Austin, southern Texas is becoming a hub for business. Photo by Dennis Burnett. By Mindy Charski.

Texas 182
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Robert Fisher: Who sits at your table?

Independent Banker

Working with a community bank is like being welcomed into the fold, and that’s why we choose our partners with care. But when I think about what makes this time of year special, it’s the sense of community it creates. I guess it’s no wonder that I’ve been drawn to community banking, where connectedness drives that all we do.

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A bridge to affordable housing

Independent Banker

Daniel Galindo, pictured, and Doug Schaeffer of Woodforest National Bank helped involve the community bank in providing funding for and access to affordable housing. We worked with the Texas Department of Housing and Community Affairs to jumpstart its down payment assistance program,” recalls Schaeffer. “We

Austin 91
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Valley Bank helps lead women home

Independent Banker

Valley Bank is working side by side with Walter Hoving Home, a place of refuge for women struggling with addiction and other personal challenges, to offer residents financial empowerment. By Roshan McArthur For Valley Bank in Wayne, N.J., By teaching virtually, Austin has expanded Valley Bank’s reach nationwide. “I

Austin 91
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5 New Year’s Resolutions For Any Sized Bank That You Must Get Right in 2023

South State Correspondent

In addition, with the threat of a recession and dramatically increasing cost of funds, there is a solid argument to be made that banks should be shrinking rather than growing. That said, smart banks will make growth a byproduct and ensure they have all their other processes right. Then there is credit.

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Can Data Give Small Banks An Edge Over The Big Boys?

PYMNTS

For community banks, there’s power in numbers. According to the Independent Community Bankers of America (ICBA), a trade group that advocates on behalf of about 6,000 community banks of various sizes in the U.S., But community banks still face tough competition from larger financial institutions.

Data 100