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Funny ‘Bank of Joyce’ Ads Stand Out in Crowded Atlanta Market

The Financial Brand

This article Funny ‘Bank of Joyce’ Ads Stand Out in Crowded Atlanta Market appeared first on The Financial Brand. Many bank marketers avoid using humor, but this reinvented community bank turns a scripted misunderstanding into an award-winning campaign.

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FinovateSpring 2016 Live Blog – Day 2

William Mills

What’s the market strategy? Branded version is available. ^KT. This is an extension of business services, powered by a local community bank. This certainly adds a lot of technological capacity to the community bank. Malauzai enables the community bank to build their own app, “local mobile wallets.”

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