What Price Loyalty? Ulta, KeyBank, novae Say Points Must Be Spendable, Programs Flexible
PYMNTS
DECEMBER 21, 2020
But the pandemic is changing the consumers’ expectation of their rewards programs and how they them — beyond air miles and beyond cash back. Consider the fact that as far back as the summer of 1995, the Harvard Business Review noted that companies spend millions of dollars to develop loyalty programs, without much insight returned.
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