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ICBA’s Marketing Communications Toolkit

Independent Banker

It offers professional tips that will help fine-tune your approach and set your marketing strategy up for success. Explore the toolkit Browse the entirety of the Marketing Communications Toolkit with even more informative content, including Social Media 101 and ICBA Social Media Monitor.

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This Week’s Reads: Social Media Strategies, B2B Payments, and Digital Transactions

NCR

Articles via #BankSocial Media Conference Blog, PYMNTS.com, Clapway . 3 ways to safely engage bank employees on social media: As more companies are implementing social media into their marketing strategies, #BankSocial shares three ways to engage bank employees while still being safe online.

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Federal Reserve warns about redlining and steering risks from digital targeted advertising

CFPB Monitor

One of the most important areas of consumer financial regulation today is the use of internet- or social media-based platforms to target advertising for consumer financial products. Because the article represents one of the few regulatory perspectives on this issue, we highly recommend that financial institutions read it.

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Growth Loops – The New Way To Grow Bank Product Sales

South State Correspondent

Unfortunately, there are many problems with sales funnels, and in this article, we will show why banks should be thinking in terms of “Growth Loops” instead. Neither the product staff nor the marketing staff knows what they don’t know. Add more resources, and you get more customers. It is easy to understand.

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4 Ways to Keep Your Small Business Sales Going During COVID-19

PopularBank

Some tips include: Stay active on social media. With over 3 billion regular social media users prior to the pandemic, social media is the place where everyone finds entertainment and to reignite a sense of community. Also, consider creating special online sales – think “Black Friday” in April.

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Top 10 Marketing Questions for Bank Marketers in a Social World

Long Lasting Ideas

Social media, search optimization, analytics, customer feedback are now just as important to implementing a strategic marketing initiative for your institution. Is your web and social presence measuring up? The latest Google algorithm update, Hummingbird, put more emphasis on content creation and social media.

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Millennial’s Matter to Bank Marketing

Long Lasting Ideas

In the age of Apple Pay, Google Wallet, and online banking, the old assumptions are shattered. Believe it or not, this is a slice of the market that in some cases has never opened the doors of a bricks-and-mortar branch bank or learned how to write a check. Conservative bankers might dismiss social media. Don’t.