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Steal This 5-Step Banking Innovation Playbook from Gentle Monster

South State Correspondent

Honkook Kim and his Gentle Monster Brand is a perfect example. This article highlights Gentle Monster’s five-step process that might change how you look at the future. Leveraging social media, Gentle Monster started to get traction. For inspiration in banking innovation, we often look to other industries.

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The Current Banking Crisis – 10 Not So Apparent Lessons

South State Correspondent

This article highlights ten not-so-evident lessons of the banking crisis that every banker must consider going forward. 9) Brand Matters: SVB had one of the best brands in banking. Unfortunately, in this case, the brand couldn’t overcome the sizable liquidity risk on the balance sheet.

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Accountants: Are you a cost center or a growth partner?

Abrigo

When business owners think of their accountant, some might immediately think of the money they pay for tax preparation, an audit or other compliance services – the type of service “a client doesn’t want but needs,” as accounting thought leader Allan Koltin has described “Level 1” or “Type 1” services.

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Here Are 15 of the Best Deposit Marketing Campaigns Ranked

South State Correspondent

In this article, we will show you 15 proven deposit marketing campaigns that will rack up deposit-gathering wins while building a high-performing bank in the process. Consider that many banks have one person in their marketing department, and then they task that person with managing events, merchandise, and brand building.

Marketing 195
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PR Insight: Time To Get Your Social On

William Mills

About three years ago, I wrote another article for CUES called: Balance Key to Successful PR Campaigns. Well, fast forward to today, and I would actually add a fourth component: social media. Yes, Facebook, Twitter, LinkedIn, Snap Chat, Instagram and many others are giving credit unions another avenue to use for branding.

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AutoGPT Will Change Your Bank

South State Correspondent

This article gives bankers a background on what it is, its risks, and how it will change everything from your infrastructure to your hiring practices. In addition, you can limit the tasks so that it only books using Open Table or Delta Airlines (using your login) or by giving it a list of brands to choose from.

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Soda Wars Summer

PYMNTS

The Ad Age story notes that it will also be supported by TV advertising, social media efforts and a summer-long “experiential” tour. The app will also allow users to record a 15-second “digital lip-sync video” that can be shared on social media using the hashtag #ShareaCoke, the brand told Ad Age.