Article Branding Customer Experience social media 
South State Correspondent
MARCH 23, 2022
If your bank struggles to create a clear value proposition and brand differentiation, then we have a case study for you. Their secret – fanatical customer service. Instead of marketing, the Bank strategically focuses on two areas – product development and customer service. and became the most valuable bank in Latin America.
South State Correspondent
MAY 1, 2024
Honkook Kim and his Gentle Monster Brand is a perfect example. This article highlights Gentle Monster’s five-step process that might change how you look at the future. Leveraging social media, Gentle Monster started to get traction. For inspiration in banking innovation, we often look to other industries.
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NCR
SEPTEMBER 13, 2017
Customer experience and the relationships consumers have with their banks have never been more important. They also offer a genuine alternative to established financial institutions, which must respond by showing they are not being left behind in the customer experience stakes. Image credit: iStock/Jirsak.
South State Correspondent
JULY 19, 2023
Even if you are not a bank marketer, this article is worth a read to understand AI’s capabilities. If you ever complained that your bank marketing department was under-resourced, this article is your pathway to explosive productivity. Bank marketing AI is ground zero to showcase the transformation that is already taking place.
The Financial Brand
MARCH 17, 2023
This article 3 Effective Tactics to Calm Customer Fears in a Banking Crisis appeared first on The Financial Brand. Check out how banks and fintechs are trying to reassure customers worried about their deposits, with examples from social media and email.
South State Correspondent
MAY 2, 2022
As a result, bankers love the idea of a sales funnel – put enough prospects at the top of the funnel, and a certain number of customers will fall out the bottom. Add more resources, and you get more customers. Here is a fun exercise – Ask a bank product team, “How do you grow customers?” It is easy to understand.
Digital Growth Institute
JUNE 28, 2023
In a digital world where face-to-face interactions are becoming less common, how can financial brands establish trust with their customers? Social media platforms like TikTok, Instagram, YouTube, and Google have become popular sources of information for the younger generation.
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