Article, Branch Design, Branding and Lending

Steal This 5-Step Banking Innovation Playbook from Gentle Monster

South State Correspondent

MAY 1, 2024

Honkook Kim and his Gentle Monster Brand is a perfect example. This article highlights Gentle Monster’s five-step process that might change how you look at the future. While many brands direct message celebrities wanting exposure and get ignored, Gentle Monster went after centers of influence (COIs) as a side door.

Innovation

Innovation social media Branding Marketing

Gonzo Goes to BAI Retail Delivery 2014: Sweet Home Chicago?

Gonzobanker

NOVEMBER 18, 2014

Tom McGill of First Financial Bank led a session with our own Jim Burson where McGill pointed to the risks of single-service customers, the importance of customers advocating for your brand, and getting bank reporting accountability simplified across channels. The big theme was branch of the future. So, we get it. Online delivery?

Chicago

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Community Banking Brief

Steal This 5-Step Banking Innovation Playbook from Gentle Monster

Gonzo Goes to BAI Retail Delivery 2014: Sweet Home Chicago?

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