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Nordstrom Tempts Millennials With Snapchat Presence

PYMNTS

In an interview with Fortune , Nordstrom Director of Social Media Bryan Galipeau explained how the company’s latest pivot toward Snapchat promotional content has seen a boost in traffic for the retailer. million times and led to a 60 percent increase in the brand’s followers on Snapchat. The final video was seen 6.7

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FI Highlight: Vantage West Credit Union

Banking 2020

Jill discussed VWCU’s ongoing partnership with University of Arizona’s football organization and how their recent online video campaign has increased engagement with the local community. billion financial institution in Arizona, which serves a growing membership of 130,000 members. Vantage West Credit Union is a $1.3

Arizona 68
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Now On Tap: Apps As Discovery Platforms For Bars

PYMNTS

Bar and event venues face a dilemma when it comes to finding customers: while social media helps them get discovered, there is a potential downside to using these platforms. For now, Konnect has venues spread out across the country from Ohio to Texas and California, along with some venues in Arizona and Las Vegas.

Las Vegas 151
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Autopsy Report: 9 Startup Failure Stories And What We Can Learn From Them

CB Insights

Theranos built itself in stealth mode while raising hundreds of millions of dollars and inking deals to put its wellness centers in Walgreens stores in California and Arizona. Three months later, Amazon contributed to a $50M funding round earmarked for promoting the Pets.com brand. The rise and fall of Klout.

Report 78