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A new digital bank needs a new customer service experience

Insights on Business

Revamping the company’s internal structure is one of the first steps Bradesco took to achieve the goal of creating experiences that meet expectations of millennials. If it doesn’t, negative news travels fast through millennial networks. Social-based marketing. Protection (Security).

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Millennial’s Matter to Bank Marketing

Long Lasting Ideas

In the age of Apple Pay, Google Wallet, and online banking, the old assumptions are shattered. A whopping 63 percent of millennials (ages 18 to 29) don’t have a credit card, according to a survey commissioned by Bankrate and compiled by Princeton Survey Research Associates International. Offer millennials the human touch.

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Banking’s Hard Fork in the Post-Neobank Era

Gonzobanker

Three in 10 Gen Zers and Millennials now consider a digital bank or fintech to be their primary checking account provider, and I would bet that most of them have no clue where that provider’s headquarters is located (or care, for that matter). Where : The Shift From Branches to Search to Platforms. That banking world no longer exists.

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FinovateSpring 2016 Live Blog – Day 2

William Mills

Demoing first with apple watch. Is this the first time we have seen an apple watch as apart of a demo today? What’s the market strategy? Fiserv is meeting that need for FIs and millennials. Industry leader Fiserv is tackling the issue account opening for Millennials. Tim Dubes (VP, Marketing).

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5 Financial Marketing Trends Driving Conversations and Conversions

The Financial Brand

Banks and credit unions must respond to the new trends and utilize the new tools available for success.

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Financial Marketing Trends and Tactics Provide Path to Success

The Financial Brand

Banks and credit unions must respond to the new trends and utilize the new tools available for success.

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Finovate Fall 2016 Live Blog – Day 1

William Mills

I’ve heard that financial planners are having a hard time getting Millennials thinking about retirement but instead focus on short-term financial goals – homes, vacations, etc. He has more than 30 years of experience in financial technology and is a recognized leader in financial and technology marketing.

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