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Ultimate 5-Step Guide to Transitioning from Google Optimize

Perficient

Among the alternatives, Optimizely stands out for its capabilities in experimentation, user experience personalization, and seamless integration with Google Analytics 4. From color choices to layout designs, understanding these data trends can guide future decisions and cultivate a culture centered on continuous improvement.

Google 419
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Maximize Growth with Optimizely Tools: A Strategic Approach

Perficient

However, many enterprise organizations face challenges when it comes to coordinating the rollout of new marketing technology products and achieving scalable growth. We’ve identified why each sort of company should upgrade, add, or replace marketing technology and system products.

Tools 251
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Guardian Of The Analytics Galaxy

PYMNTS

Think the life of a vice president of analytics is all about the numbers? But in an interview with PYMNTS, Massy Najafi , who serves in that role at Guardian Analytics , shed light on more than a few other aspects of the job. PYMNTS: What does a day in the life of a VP at Guardian Analytics look like? Think again.

Analytics 116
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5 Consumerism Tips for Healthcare

Perficient

And in healthcare – an industry that tends to segment consumers into patient or member experience silos – consumers increasingly expect a seamless, holistic, digital health journey. Today, entire industries such as healthcare, banking, insurance, and business-to-business (B2B) sales are being rewired around customers and end users.

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Where Credit Unions Invest To Get The Best ROI

PYMNTS

Credit unions (CUs) rely on their members’ loyalty to compete in a saturated financial services market. This means CUs must be carefully attuned to member’s financial needs and the innovations they want most as CUs invest in new products and services aimed at improving the way members engage with their FIs.

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SAFE Credit Union Brings Targeted Marketing To An Increasingly On-Demand World

PYMNTS

PYMNTS’ Credit Union Innovation Index found that CU members may not prioritize the latest technologies as much as bank and FinTech customers do, but they still value easy-to-use mobile apps and online capabilities. SAFE has been delivering on-demand experiences since 2016, when it launched a targeted marketing function on its mobile app.

Marketing 131
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Infosys And Microsoft Team Up For Smart Buildings

PYMNTS

Built on Azure, IoT and intelligent cloud and edge technologies, the solutions will include building system monitoring, analysis and predictive maintenance, building occupancy and space utilization analytics, as well as enhanced owner, operator, and tenant experiences.”. We are energized by this new collaboration with Infosys.

Analytics 134