Perficient

JULY 20, 2020

What are marketing personas versus UX personas? UX personas expose your audience as complex and emotional human beings who don’t always follow a logical path in making their healthcare decisions. UX personas have a real name – John, Simone, Anita – so that you build a relationship with them. Perhaps: Unengaged Young Millenial.

UX 332

UX Meeting Groups Data 332

Perficient

FEBRUARY 25, 2021

When management disagree on CX goals, priorities or projected impact, delivery teams are left holding the bag. Robust analytics platforms provide ongoing insight. Such tools are critical to support learning at scale so digital teams can develop the personalization and relevance customers expect. Barrier 3: Lack of Alignment.

Meeting 309

Meeting Customer Experience Branding Leadership 309

Perficient

SEPTEMBER 29, 2020

He’s an amazing talent in terms of overall digital strategy and really helping clients develop a vision and, for that matter, drive digital transformation. It’s been a pleasure working with you and bringing some of your ideas to our digital strategies as well. Jim: Thanks, Eric.

Marketing 294

Marketing Branding Data Industry 294