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Adobe to Acquire Marketo: So What?

Gonzobanker

As banks and credit unions pour gasoline on their direct outreach, Adobe’s announced acquisition of Marketo shows us just how hot digital marketing automation is right now. In the morphing cross-industry world of sales, marketing and even some service outreach, it’s hot. How much momentum?

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GonzoBanker Awards 2017

Gonzobanker

Rainbolt has quietly built a community bank in the past 20 years that is closing in on $2 billion of market cap. GonzoBanker of the Year – Large Banks. 16 passing of Robert Wilmers, chairman and chief executive officer of M&T Bank Corp. Lifetime GonzoBanker Achievement Award – The Gonzo team was saddened by the Dec.

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Finovate Debuts: W.UP Offers a Library of Customer Insight Tools for Cross-Selling

Fintech Labs Insights

W.UP (pronounced whup ) provides digital banking software to offer a “happy banking experience” to customers who expect fast and simple online and mobile banking. The insights are derived from customer data and designed to help banks cross-sell and up-sell products using relevant, tailored messaging.

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Q2 Acquires Gro Solutions: So What?

Gonzobanker

Add this string of purchases to what Q2 developed internally, including: Digital transactional banking: Retail, small business, and commercial customers on a single platform across all device types. And, in a hypercompetitive and rising rate environment: Better money.

Fraud 105
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Finding Business Success Through Customer Engagement

FICO

Of course, we are not the only ones talking about how to be successful at customer engagement, which is why I decided to take I recently read a book by marketing thought-leader Paul Greenberg ( @pgreenbe ) called “The Commonwealth of Self Interest: Business Success Through Customer Engagement”. Beyond The Transaction To The Prediction.

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Finding Business Success Through Customer Engagement

FICO

Of course, we are not the only ones talking about how to be successful at customer engagement, which is why I decided to take I recently read a book by marketing thought-leader Paul Greenberg ( @pgreenbe ) called “The Commonwealth of Self Interest: Business Success Through Customer Engagement”. Beyond The Transaction To The Prediction.

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Finding Business Success Through Customer Engagement

FICO

Of course, we are not the only ones talking about how to be successful at customer engagement, which is why I decided to take I recently read a book by marketing thought-leader Paul Greenberg ( @pgreenbe ) called “The Commonwealth of Self Interest: Business Success Through Customer Engagement”. Beyond The Transaction To The Prediction.