Gonzobanker

SEPTEMBER 21, 2018

As banks and credit unions pour gasoline on their direct outreach, Adobe’s announced acquisition of Marketo shows us just how hot digital marketing automation is right now. In the morphing cross-industry world of sales, marketing and even some service outreach, it’s hot. How much momentum?

Marketing Automation 105

Marketing Automation San Francisco Conference Marketing 105

Gonzobanker

DECEMBER 19, 2017

Endless CRM and data management projects that shook our foundations and gutted our PMOs. The Just Kidding About the Whole Bank Thing Award – Goes to Fintech darling SoFI , whose management shakeup amid “behavioral issues” shifted the legal efforts from charter application to lawsuit and damage control. Payments chaos.

Conference 91

Conference Industry Community Bank Community 91

Gonzobanker

DECEMBER 5, 2018

And it follows a string of Q2 acquisitions over the last few years, including: Centrix brought cash management functions of positive pay, fraud prevention and risk assessment as well as dispute management. UnBill brought a payments consolidation software allowing end users to manage their direct payment relationships.

Fraud 105

Fraud Austin Fintech Lending 105

FICO

OCTOBER 23, 2019

To solve this, Greenberg makes a strong argument for predictive analytics, pointing out that while they are not totally foolproof, they do “a great job of using history to predict future patterns.”. So, where do banks start when it comes to improving their business? Beyond The Transaction To The Prediction.

Customer Experience 40

Customer Experience Case Study Analytics Marketing 40

FICO

OCTOBER 23, 2019

To solve this, Greenberg makes a strong argument for predictive analytics, pointing out that while they are not totally foolproof, they do “a great job of using history to predict future patterns.”. So, where do banks start when it comes to improving their business? Beyond The Transaction To The Prediction.

Customer Experience 40

Customer Experience Case Study Analytics Marketing 40

FICO

OCTOBER 23, 2019

To solve this, Greenberg makes a strong argument for predictive analytics, pointing out that while they are not totally foolproof, they do “a great job of using history to predict future patterns.”. So, where do banks start when it comes to improving their business? Beyond The Transaction To The Prediction.

Customer Experience 40

Customer Experience Case Study Analytics Marketing 40