William Mills

MAY 8, 2018

He has more than 34 years of experience in financial technology and is a recognized leader in financial and technology marketing. He has personally advised more than 300 chief executives on marketing strategy, business development, mergers and acquisitions, company branding and public relations.

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social media Customer Experience Marketing Strategies Strategy 40

William Mills

APRIL 26, 2017

He has more than 30 years of experience in financial technology and is a recognized leader in financial and technology marketing. He has personally advised more than 300 chief executives on marketing strategy, business development, mergers and acquisitions, company branding and public relations.

social media 68

social media Customer Experience Marketing Strategies Strategy 68

The Financial Brand

OCTOBER 15, 2023

Banks must leverage data, predictive analytics and modern technology to enable personalized, real-time engagement across the customer journey. This article Banking Success Requires Real-Time Data-Driven Engagement appeared first on The Financial Brand.

Data 42

Data Analytics Branding Technology 42

Insights on Business

JULY 23, 2018

That said, there are two points where they seem to agree: 72 percent expect more emphasis on customer experiences than on products over the next few years. They believe macro-economic factors, technological advances and market pressures will be the three biggest external influences over the next few years.

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Innovation Security Case Study Strategy 96

The Financial Brand

JANUARY 10, 2022

The success of a bank CMO requires understanding the power of analytics, technology, strategy and agility to drive business results. The post The CMO Role in Banking is Being Disrupted appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

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The Financial Brand

NOVEMBER 12, 2018

It is part of a strategic framework that uses analytics and technology to deliver an improved customer experience. Big data is not a 'silver bullet'. The post Data is Powerful, But Not A ‘Silver Bullet’ appeared first on The Financial Brand.

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Data Big Data Analytics Customer Experience 21

Cisco

MAY 25, 2021

Here are a few use cases and solutions for rapid, safe return to office experiences: Webex Intelligent Workplace for a bundled, centralized and cost-efficient solution. This type of approach will create a customer experience that is ‘effortless and enjoyable’ and provides a level of emotional connection and trust consumers desire.

Strategy 71

Strategy Mobile Study System 71

William Mills

SEPTEMBER 25, 2018

However, they see their main value as helping to improve customer experience. ^SR Cashoff enhances customer engagement with its loyalty program offering cash back by big-name brands. Showing reporting/analytics in excel. ^KT With all of these components, the offering has become more of a dashboard. 09:34 am Cashoff.

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Mobile Customer Experience Lending Analytics 78

The Financial Brand

MAY 13, 2021

More than ever, financial institutions need to accelerate digital transformation with data, applied analytics, cloud solutions and 5G functionality. The post Building an Intelligent Banking Organization appeared first on The Financial Brand.

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Analytics Branding Data Big Data 40

William Mills

APRIL 27, 2017

With the Fannie Mae and Freddie Mac still in recovery there has not been great investment in mortgage technology. These folks are may be one of the companies that bring 21st Century technology to the industry. They invested in new technology and are promoting the heck out of it. Ana, CEO is speaking. “20 12:15 pm Capsilon.

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The Financial Brand

MAY 31, 2023

This article Marketing in a World of ‘Infinite Data’ appeared first on The Financial Brand. We are experiencing a significant evolution of marketing driven by the availability of 'infinite data,' modern technologies & evolving rules.

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Data Marketing Branding Technology 32

William Mills

MAY 10, 2016

There is a growing focus on customer experience and related compliance issues. Qumrum allows banks to actually document customer interactions online. Leveraging assets from mobile banking and moving into the customer journey. i.e. showing the mobile banking when they are calling customer service. Good job. ^WM.

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San Jose Customer Experience Mobile social media 40

William Mills

MAY 11, 2016

Sergii Danilenko (Head of Marketing). Banks are not experts in IT, so now they can leverage plug-and-play technology functionality. Corezoid is advocating for a “process focused” view of bank technology, by use of APIs. Scale private banking model to a much broader market. The backend technology is hosted on the cloud.

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Video Lending social media Analytics 40

William Mills

MAY 11, 2016

Helping banks with customer retention by transforming data into knowledge about their customer’s engagement and key events on their journey. Race Data brought bank client on stage who is thrilled with the product, he also states that the technology gives context to bank call center employees as well. ^KT. Robert Armiak (CEO).

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Social Assurance

NOVEMBER 6, 2020

.” Investing in developing your marketing team’s skills will be essential in 2021. As the bank marketer’s role continues to expand, with some areas expedited by COVID-19, opportunities need to be available to grow abilities around data, analytics, technology and innovation.

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William Mills

SEPTEMBER 9, 2016

From their web site: Based in San Francisco, MarketX was founded by a group of experienced professionals from finance, legal, and technology backgrounds. Addresses compliance, fraud experience and customer experience analytics. Built the platform for networking, data management and analytics and reporting.

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social media ATM Mobile Customer Experience 40

FICO

APRIL 17, 2023

It’s also a minimum mandatory expectation among bank customers. The way we all bank has undergone a huge transformation — driven in part through technological innovation and in part through a post-pandemic cultural shift. Customers expect personalized engagement from all businesses they transact with, including financial services.

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Survey Customer Experience Analytics Study 52

The Financial Brand

DECEMBER 27, 2020

As banking executives define their 2021 goals, they must commit to improving digital experiences, leveraging data and honing human skills. The post 3 Resolutions for Digital Banking Success in 2021 appeared first on The Financial Brand.

Digital Banking 43

Digital Banking Branding Data Big Data 43

The Financial Brand

JULY 25, 2021

The banking industry requires new perspectives, solutions and business models that reflect the megatrends in other industries. The post 6 Global Megatrends Impacting the Future of Banking appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Banking Trends 43

Banking Trends Analysis Trends Branding 43

The Financial Brand

JULY 25, 2021

The banking industry requires new perspectives, solutions and business models that reflect the megatrends in other industries. The post 6 Global Megatrends That Are Impacting Banking’s Future appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Banking Trends 43

Banking Trends Analysis Trends Branding 43

The Financial Brand

JANUARY 3, 2021

A look at the digital banking trends of the last year provides a perspective for future strategies and organizational changes. The post Retail Banking Year in Review 2020: A Reflection in 20 Charts appeared first on The Financial Brand.

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Retail Banking Trends Strategy Digital Banking 43

South State Correspondent

MAY 2, 2022

Your bank might have introduced a new product, but very few banks go back and try to improve an existing product unless forced to by the regulators or changes in technology. Since a bank has an omnichannel approach, there is often misalignment between mobile, online banking, the branch network, marketing, and management.

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social media Management Marketing Resources 195

FICO

JUNE 23, 2023

Sectors that leverage digital marketing strategies for acquiring and properly serving customers are moving towards hyper-personalization — a ‘supercharged’ version of personalization using real-time customer data, artificial intelligence, automation and predictive analytics.

Fraud 52

Fraud Management Customer Experience Strategy 52

The Financial Brand

DECEMBER 20, 2020

With consumer expectations outstripping institutions' ability to deliver strong CX, automation of engagement may be the only solution. The post Autonomous Finance Required for Digital Banking Success appeared first on The Financial Brand.

Digital Banking 43

Digital Banking Branding Customer Experience Marketing Strategies 43

William Mills

MAY 9, 2018

Again another financial wellness platform using machine learning technology. A TON of really old technology is being used in mortgage lending. In fact, Fiserv recently sold ALL of their mortgage technology to a PE firm. Grounding your organization’s digital transformation in people, processes, and technology is critical.

Security 40

Security Samsung Strategy San Jose 40

William Mills

SEPTEMBER 7, 2016

Data and Analytics are a profit center rather than something that just needs to be managed. Demo: A Wealth Management Company (ACME)– GoodData can embed analytics directly in ACME’s dashboard. Visualizing data for trends and market projection, visualize data in different ways. Also a pretty good customer experience.

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