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Finding Business Success Through Customer Engagement

FICO

This is no small task and is a real dilemma when you have thousands or perhaps millions of customers. To solve this, Greenberg makes a strong argument for predictive analytics, pointing out that while they are not totally foolproof, they do “a great job of using history to predict future patterns.”. If they don’t, they won’t.”.

article thumbnail

Finding Business Success Through Customer Engagement

FICO

This is no small task and is a real dilemma when you have thousands or perhaps millions of customers. To solve this, Greenberg makes a strong argument for predictive analytics, pointing out that while they are not totally foolproof, they do “a great job of using history to predict future patterns.”. If they don’t, they won’t.”.

article thumbnail

Finding Business Success Through Customer Engagement

FICO

This is no small task and is a real dilemma when you have thousands or perhaps millions of customers. To solve this, Greenberg makes a strong argument for predictive analytics, pointing out that while they are not totally foolproof, they do “a great job of using history to predict future patterns.”. If they don’t, they won’t.”.