Perficient

FEBRUARY 1, 2021

Sales and Marketing. Transition from Brand Site to Dealer Site. Because many customers start at the brand site, a chatbot can gather important information that a dealer needs to make the sale and pass it along. Here are four areas in which chatbots can improve the car purchasing and ownership experience. Simple Questions.

Strategy 409

Strategy Branding Online Marketing Strategies 409

The Financial Brand

DECEMBER 14, 2021

Their emphasis can be grouped into three broad trends: Using data to know customers, humanizing marketing and optimizing with analytics. The post Financial Marketers Reveal Top Priorities for the Year Ahead appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Marketing 37

Marketing Analytics Banking Trends Analysis 37

The Financial Brand

NOVEMBER 5, 2023

This article What Financial Marketers See as Their Priorities and Challenges for 2024 appeared first on The Financial Brand. A survey of marketers at banks, credit unions and fintechs illustrates the need to pivot in response to marketplace dynamics and highlights the challenges that must be overcome to succeed.

Marketing 38

Marketing Survey Branding Fintech 38

Gonzobanker

AUGUST 5, 2019

Marketing needs to go beyond execution and make a more strategic contribution. The title of a recent Financial Brand article asks the question, “Are Financial Marketers Worthy of C-Suite Status?” Five Traits of High-Impact Marketing Departments. All marketing departments work hard to serve their internal customers.

Marketing 105

Marketing Groups Branding Strategy 105

The Financial Brand

JULY 26, 2020

Research from the Digital Banking Report finds smaller financial institutions are unable to use data and analytics effectively for marketing. The post Most Financial Marketers Failing to Leverage Data and AI appeared first on The Financial Brand.

Data 43

Data Marketing Analytics Digital Banking 43

PYMNTS

DECEMBER 23, 2020

It needs to be about the whole experience and my relationship with you as a brand. That’s because all consumers are interacting with all sorts of brands all the time, and the ease of interaction is continuously raising the bar for businesses. You’ve got to bring those together, and that is what we're bringing to the market.”.

Strategy 266

Strategy Marketing Marketing Strategies Branding 266

PYMNTS

APRIL 5, 2018

Helios and Matheson Analytics (HMNY) and MoviePass , the movie theater subscription service and a majority-owned subsidiary of HMNY, announced news on Thursday (April 5) that HMNY has acquired Moviefone , an entertainment service owned by Oath Inc., which is the former AOL. Moviefone has more than 6 million monthly unique visitors.

Analytics 100

Analytics Marketing Strategies Branding US 100

PYMNTS

MAY 4, 2020

Customer segment planning and predictive analytics have been absent from any recent retail marketing discussions. Even an astute and sophisticated marketer like Apple CEO Tim Cook seemed to show an absence of data awareness on the company’s earnings call last week. In fact, there are as many as there are customer segments.

Strategy 182

Strategy How To Retail Data 182

The Financial Brand

FEBRUARY 3, 2022

Analytics and first-party data can help reverse the trend. The post How Small Banks Can Counter Fintech & Megabank Marketing Budgets appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Community institutions are losing share among Millennial and Gen Z segments.

Marketing 32

Marketing Fintech Millennials Analytics 32

The Financial Brand

MARCH 27, 2019

Financial marketers are unprepared to act on the need for improved data and advanced analytics. The post Data Analytics ‘Performance Gap’ Destroys Customer Experiences in Banking appeared first on The Financial Brand.

Customer Experience 33

Customer Experience Analytics Data Branding 33

The Financial Brand

MAY 31, 2023

This article Marketing in a World of ‘Infinite Data’ appeared first on The Financial Brand. We are experiencing a significant evolution of marketing driven by the availability of 'infinite data,' modern technologies & evolving rules.

Data 32

Data Marketing Branding Technology 32

PYMNTS

MARCH 9, 2017

As more companies ready themselves for eCommerce-based marketing strategies, the brick-and-mortar side is also prepping for integrating more connected in-store experiences. Euclid Analytics has found one anomaly that may turn all of this around on its head and bring the retail industry back to more traditional outreach efforts.

Study 114

Study Analytics Millennials Retail 114

Social Assurance

NOVEMBER 19, 2021

First things first: Do you have a marketing budget? Many practices in the financial services industry are rapidly evolving and marketing budgets are fluctuating year-to-year. Deciding where to spend your marketing dollar can be a make-or-break decision for your organization. If not, set one soon! Set Your Goals. Let’s be real.

Marketing 29

Marketing Branding Marketing Strategies Strategy 29

PYMNTS

MAY 29, 2020

“The flexibility of our business model allows us to stay ahead of these changes as we serve customers through our two distinct brands Nordstrom and Nordstrom Rack. He said spend among customers who shop both brands increases four to 11 times on average. The company will also cut staff.

Cards 144

Cards Strategy Marketing Strategies Online 144

The Financial Brand

SEPTEMBER 13, 2023

This article How First Horizon’s CMO Pushed for Growth from a Pandemic to a Merger Misfire appeared first on The Financial Brand. Erin Pryor’s focus on digital marketing and data analytics is a big part of the growth strategy that helped First Horizon weather a merger breakup.

Analytics 38

Analytics Strategy Branding Marketing 38

The Financial Brand

OCTOBER 15, 2023

This article Banking Success Requires Real-Time Data-Driven Engagement appeared first on The Financial Brand. Banks must leverage data, predictive analytics and modern technology to enable personalized, real-time engagement across the customer journey.

Data 42

Data Analytics Branding Technology 42

PYMNTS

APRIL 20, 2018

Helios and Matheson Analytics, the majority owner of MoviePass, announced Thursday (April 19) that it is aiming to sell as much as $150 million in stock. In a press release , the company said it hired Canaccord Genuity to handle the equity offering in which, from time to time, it will sell shares up to $150 million.

Marketing Strategies 100

Marketing Strategies Analytics Resources Strategy 100

The Financial Brand

SEPTEMBER 12, 2021

The post Machine Driven Marketing: The Future of Ethical AI and Digital Banking appeared first on The Financial Brand - Banking Trends, Analysis & Insights. The promise of artificial intelligence won't be realized if financial institutions don't address issues of data relevance and quality.

Digital Banking 43

Digital Banking Marketing Banking Trends Analysis 43

The Financial Brand

AUGUST 19, 2020

Research from the Digital Banking Report shows that few financial institutions are ready for the next era of financial marketing. The post 12 Success Strategies for the Future of Financial Marketing appeared first on The Financial Brand.

Strategy 43

Strategy Marketing Digital Banking Branding 43

The Financial Brand

NOVEMBER 17, 2021

The post Data Mastery: The Growing Digital Divide in Financial Marketing appeared first on The Financial Brand - Banking Trends, Analysis & Insights. The understanding of data and targeted application of it — not just access to it — will determine financial institutions' ability to compete.

Data 37

Data Marketing Banking Trends Analysis 37

The Financial Brand

JANUARY 13, 2022

The post Why Financial Marketers Should Focus on Customer Loyalty in 2022 appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Banks and credit unions that make every interaction connected, relevant, trusted and human will build loyalty with digital-first consumers.

Marketing 36

Marketing Banking Trends Analysis Trends 36

The Financial Brand

SEPTEMBER 29, 2020

The post ‘Trigger Marketing’ Reaches Banking Prospects at Life’s Crossroads appeared first on The Financial Brand. It’s not just who your financial institution knows, but what you know and when you act that sells the right product when people need it.

Marketing 43

Marketing Branding Marketing Strategies Analytics 43

The Financial Brand

MARCH 17, 2021

The post 4 Ways to Elevate Your Financial Institution’s Content Marketing appeared first on The Financial Brand. The right content program, when combined with rich personas, builds loyalty and satisfaction, and increases product adoption.

Marketing 37

Marketing Branding Customer Experience Marketing Strategies 37

The Financial Brand

DECEMBER 28, 2020

The post People Use Bank Accounts Differently Now: How Marketers Must Adapt appeared first on The Financial Brand. With debit card and subscription usage up and credit volume down, banks and credit unions need to put transaction data to work even more.

Marketing 39

Marketing Branding Cards Data 39

The Financial Brand

SEPTEMBER 27, 2020

The post COVID Forcing Major Changes to Bank Marketing for 2021 (and Beyond) appeared first on The Financial Brand. Lagging in AI, martech and personalization is a luxury banks and credit unions can no longer afford. Here's a plan of action for change.

Marketing 35

Marketing Branding Customer Experience Marketing Strategies 35

PYMNTS

DECEMBER 27, 2017

Content strategy. The number of brands that consider a content strategy effective in raising revenue increased from 74% in 2016 to 83% in 2017. However, only 31% have a documented strategy. It should come as no surprise then that the ability to craft a content strategy is the number one skill CMOs are looking for in 2018.

Trends 115

Trends social media Strategy Data 115

The Financial Brand

DECEMBER 3, 2019

Rising privacy concerns don't have to hinder marketers. The post How Data Privacy Can Give Financial Institutions a Marketing Edge appeared first on The Financial Brand. Banks and credit unions that take the right approach can build consumer loyalty.

Marketing 41

Marketing Data Branding Marketing Strategies 41

The Financial Brand

JULY 30, 2021

The post Financial Marketers Need To Prepare For The Data Arms Race appeared first on The Financial Brand - Banking Trends, Analysis & Insights. In a marketplace that is becoming accustomed to hyper-personalized communication, the need for banks to use data to drive engagement is no longer optional.

Data 32

Data Marketing Banking Trends Analysis 32

The Financial Brand

JANUARY 10, 2022

The success of a bank CMO requires understanding the power of analytics, technology, strategy and agility to drive business results. The post The CMO Role in Banking is Being Disrupted appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Analytics 43

Analytics Banking Trends Analysis Strategy 43

The Financial Brand

MARCH 1, 2020

The post Using Data to Simplify Financial Marketing Messages Delivers appeared first on The Financial Brand. Consumers' attention shrinks as content grows. Banks and credit unions can improve results by simplifying their pitches by personalizing them.

Data 35

Data Marketing Branding Marketing Strategies 35

Social Assurance

JANUARY 12, 2021

Digital marketers need to know not only the ins-and-outs of new platforms and trends, but also how to navigate the uncertain and mercurial social waters. Having a few, reliable markers in mind can help your financial brand steer clear of controversy and effectively reach your followers. Society is increasingly politicized.

Marketing 15

Marketing Strategy Branding Marketing Strategies 15

William Mills

APRIL 26, 2017

He has more than 30 years of experience in financial technology and is a recognized leader in financial and technology marketing. He has personally advised more than 300 chief executives on marketing strategy, business development, mergers and acquisitions, company branding and public relations.

social media 68

social media Customer Experience Marketing Strategies Strategy 68

William Mills

MAY 8, 2018

He has more than 34 years of experience in financial technology and is a recognized leader in financial and technology marketing. He has personally advised more than 300 chief executives on marketing strategy, business development, mergers and acquisitions, company branding and public relations.

social media 40

social media Customer Experience Marketing Strategies Strategy 40

The Financial Brand

MAY 11, 2021

Using intent-based marketing improves the ability of banks and credit unions to make relevant offers in real time to likely prospects. The post How Intent Signaling Lets Financial Marketers Make Full Use of Data appeared first on The Financial Brand.

Marketing 26

Marketing Data Branding Marketing Strategies 26

The Financial Brand

MAY 13, 2021

More than ever, financial institutions need to accelerate digital transformation with data, applied analytics, cloud solutions and 5G functionality. The post Building an Intelligent Banking Organization appeared first on The Financial Brand.

Analytics 40

Analytics Branding Data Big Data 40

The Financial Brand

APRIL 20, 2020

The post 4 Ways Financial Marketers Can Use Data to Exceed Profit Expectations appeared first on The Financial Brand. Data is the make or break factor for banks and credit unions. Inefficient tools and poor communication will block the way if not addressed.

Data 31

Data Marketing Tools Branding 31

The Financial Brand

OCTOBER 28, 2020

The post ‘Dear Valued Bank Marketer,’ You Say You Know Me, But Your Data’s No Good appeared first on The Financial Brand. At many banks and credit unions, creativity often gets priority over basic data management. Here's how to get your customer data in order.

Marketing 29

Marketing Branding Data How To 29