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Fashion Forward: How Tech Is Targeting Waste & Pollution In The $2.4T Fashion Industry

CB Insights

Fueled by social media, consumers want to get a hold of the latest trends as quickly as possible, and retailers must rapidly increase production to meet demand. Moreover, a 2018 survey found that sustainability is likely to be a crucial buying factor for mass market apparel consumers by 2025. Source: Ellen MacArthur Foundation.