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Brand Differentiation – How One Bank Is Producing 132% Profit Growth

South State Correspondent

If your bank struggles to create a clear value proposition and brand differentiation, then we have a case study for you. In 2021, Nubank spent around 4% of revenue, according to their financials, in marketing which is materially below the 7% target for most banks. Brand Differentiation Step 1: Build an Employee-Centric Culture.

Branding 221
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Visa, Digital Wallet LINE Debut Credit Card

PYMNTS

LINE Pay Corporation, operator of the popular payment app LINE Pay , announced that it is launching a LINE Pay co-brand credit card with Visa in Japan. The LINE Pay-Visa credit card is set to be released later this year, allowing consumers to make payments at merchants accepting Visa throughout Japan and around the world.

Cards 142
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Samsung: Wearables Sales Soared 30 Pct In 2020

PYMNTS

The market for wearables is expected to reach nearly $70 billion by 2025, according to research firm IDTechEX , with healthcare-related products seeing the most growth. million for all Swiss watch brands combined. Samsung will continue to invest in these advanced technologies.”. Apple shipped 30.7

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Today In Data: Banks Give Consumers Confidence Amid Data Breaches

PYMNTS

s revenues fell slightly below estimates for the third quarter , while New York City is a popular destination for brands looking to open their first pop-up shops. percent: The share of brands that pick New York as the location for their first pop-up shops. And Tiffany & Co. ’s which were slightly below analysts’ estimates.

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Google To Team With Banks To Offer Consumer Checking Accounts

PYMNTS

The branding will reflect the financial institutions and not Google. Technology firms are already proving to be big competitors to traditional banks, with companies like Venmo and Cash App launching debit cards. Code-named Cache, the accounts will be handled by Citigroup and a credit union at Stanford University.

Google 161
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The Global IoT Market Is Expected To Grow To $6.5 Trillion By 2024

PYMNTS

With the ubiquity of smartphones, people expect to have access to data and be notified on these devices,” said Ray Almgren, chief marketing officer at Swift Sensors. Here’s how: The global IoT market is expected to have a compound annual growth rate (CAGR) of nearly 27 percent from 2018 to 2024. trillion in 2024.

Marketing 142
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Is The US On The Verge Of A Contactless Surge?

PYMNTS

don’t rely on swiping or chip card readers. cards use chip-and-signature and chip-and-PIN methods. percent between 2018 and 2025. Card issuers have been slow to release contactless cards due to limited acceptance at the point of sale. JPMorgan Chase will roll out new Visa-branded contactless EMV cards this year.

US 140