Remove 2020 Remove Marketing Remove Online Remove Retail
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Acquia Engage 2020 – Enhancements to the Marketing Cloud

Perficient

With Acquia Engage 2020 underway, the morning started with some exciting news about Acquia Drupal Cloud , but there are some big new things coming to the Acquia Marketing Cloud as well. The Acquia Marketing Cloud is the suite of tools that enable extended marketing functionality like personalization and marketing automation.

Marketing 294
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Were online customers more satisfied during the COVID-19 pandemic?

Perficient

The COVID-19 pandemic stressed everyone in 2020. Other companies who were late to creating digital customer experiences suffered as people stayed away from traditional stores and shopped online. But even the best companies struggled to keep customer satisfaction levels high during 2020. So what went wrong in this pandemic?

Online 421
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Today In Retail News: Automotive Market Continues Comeback, Conversational Commerce Finds Its Voice

PYMNTS

In a roundup of today’s top retail stories: The automotive market continues its comeback with a digital spin, conversational commerce is the next big pandemic-fueled trend, and Tiffany said that its preliminary sales results for August and September 2020 are positive. Conversational Commerce Finds Its Voice in Digital Retail.

Retail 206
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Digital-First Economy Redefines Retail And Consumer Behavior

PYMNTS

When it’s said and done there was only one story that mattered in the retail universe this year and it was the rise of the digital-first economy. More consumers are going online to shop and pay as the pandemic progresses. The numbers speak for themselves. It was the catalyst for most every business dynamic in the category.

Retail 295
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Retail 2021: The Five Things Retailers Should Be Talking About At NRF This Week

PYMNTS

Every year for the last 110 years , members of the retail trade group, known as the National Retail Federation (NRF), have assembled to discuss the slate of issues pertinent to its members. COVID-19, of course, didn’t cause physical retail’s steep decline — it just accelerated it. Retail is now about logistics and the last mile.

Retail 309
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Retail 2020: Looking Back On D2C Brands

PYMNTS

Direct-to-consumer (D2C) brands came in two flavors during 2020. The first were the Pepsis, Heinzes and Krafts that either didn’t like their retail distribution or saw a pandemic-driven opportunity to get new products in new configurations to the consumer. When those markets sparked a fan base and reorders, the company was born.

Branding 162
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Deep Dive: How Online Retailers Kept Fraudsters From Having A Merry Little Christmas

PYMNTS

The holiday shopping season is the most wonderful time of the year for the retail industry. Brick-and-mortar merchants and online retailers alike often rely on end-of-year sales to generate up to 40 percent of their annual revenues and start the new year on a positive note. A notable $730 billion in U.S. Keeping Companies Safe.

Retail 159