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Walmart Launches 'Modern Fashion Brand'

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The retail giant is starting “a fashion essentials-inspired brand for both men and women created by our in-house design team,” the company said in a news release. At its core, this new brand is born from thoughtful, simple design, quality fabrics, modern silhouettes and styles updated for today.”. billion in 2019.

Branding 263
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Sensory Branding: Right Scent, Right Time?

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Sensory branding is having a moment. These are some admittedly “out there” examples of sensory branding, which is popular lately for several reasons. Supplementing the “sight” of marketing and branding with a taste or a sound creates an entirely new set of tools to attract consumers.

Branding 202
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Digital-First Economy Redefines Retail And Consumer Behavior

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When it’s said and done there was only one story that mattered in the retail universe this year and it was the rise of the digital-first economy. Direct-to-consumer (D2C) brands drove into the pandemic and adapted to it to catch the digital shift. Adore Me, for example, was a thriving eCommerce brand before the pandemic.

Retail 295
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Five Lessons In Retail Reinvention From 2019

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But before we shut the door on 2019, it bears taking a moment to note how much the world of retail has changed in the last year, a fitting capstone on a decade that has seen retail as the American consumer commonly knew it taken to the ground and rebuilt nearly from the foundations. Lesson 1: Think Big . “We

Retail 135
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Luxury Brands Hit The Discount Racks

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While many luxury retailers have found themselves needing to slash prices to keep inventory moving, some luxury brands are switching manufacturing to assist in the coronavirus crisis. For retailers, eCommerce will be critical during the coronavirus crisis. Another 13 percent never patronized the retailer again.

Branding 146
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DTC Brands See Media Opportunity In Crisis

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That turns out to be sage advice as the retail sector sets out to recover from an overall double-digit downturn in consumer spending. I know some marketers have had to peel away some dollars from media, [but] there’s still a big hole where sports used to be, and there are definitely some deals to be had.”. First, the case for media.

Branding 131
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Designer Brands Reports 44.7 Pct Drop In Net Sales Amid Pandemic

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Designer Brands Inc. The company operates almost 1,000 retail stores under names like DSW Designer Shoe Warehouse and The Shoe Company. percent for the first quarter of 2020, in comparison to a 3 percent rise in the same quarter of fiscal 2019, according to an announcement. and global markets resulting from COVID-19.”.

Branding 141