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Citi Teams With Grab On Co-Branded Credit Cards

PYMNTS

Citigroup is teaming up with Grab , the ride-hailing startup out of Singapore, to roll out co-branded credit cards. In May Citigroup launched a co-branded credit card with Paytm, the Indian digital payments company, and with Qantas a couple of years back.

Branding 145
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Sensory Branding: Right Scent, Right Time?

PYMNTS

Sensory branding is having a moment. These are some admittedly “out there” examples of sensory branding, which is popular lately for several reasons. Supplementing the “sight” of marketing and branding with a taste or a sound creates an entirely new set of tools to attract consumers. Mastercard also has its own sound.

Branding 202
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Wells Fargo Seeks Bidders For Private-Label Credit Card Unit

PYMNTS

Wells Fargo & Co is seeking to sell its private-label credit card and point-of-sale (POS) financing unit as part of an ongoing strategic review of its businesses. Selling the private-label credit card unit would be a business reversal for the financial services group. percent in 2019 and its share of borrowings at 3.63

Cards 285
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New credit card partnerships climb, but the composition shifts

Accenture

The credit card partnership market is off to an aggressive start in 2019, given issuers’ robust activity in the first half to try to fuel new growth amidst a leveling-off in receivables. The number of new credit card partnership programs will likely nearly double over this same period. percent in Q1’17 to 4.5

Cards 150
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How Cashierless Checkout Can Power Brand Marketing Experiences

PYMNTS

Cashierless stores aren’t just for mega retailers like Amazon to sell prepared food from their kitchens or products from other producers: Beverage brands, among other companies, are getting into the action and choosing this checkout experience for stores that showcase their own products IRL (“in real life”) as a marketing tool.

Branding 139
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Blackhawk Network Buys National Gift Card

PYMNTS

Global branded payments provider Blackhawk Network has acquired National Gift Card , one of the biggest North American prepaid tech and card companies, according to a press release emailed to PYMNTS. The cards are called "Giving Good" cards and work at various restaurants and retail locations.

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Weekly Wrap: Brex ramps up brand strategy, while Chase focuses on data security

Bank Innovation

Welcome to the latest episode of our weekly wrap video series, for the week ending Friday, December 13, 2019.

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