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Sensory Branding: Right Scent, Right Time?

PYMNTS

Sensory branding is having a moment. These are some admittedly “out there” examples of sensory branding, which is popular lately for several reasons. Supplementing the “sight” of marketing and branding with a taste or a sound creates an entirely new set of tools to attract consumers. Mastercard also has its own sound.

Branding 202
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Build Winning Customer Experiences Without Tanking Efficiency

FICO

Build Winning Customer Experiences Without Tanking Efficiency. Tue, 07/02/2019 - 02:45. Banking and insurance companies have a customer experience problem: despite spending hundreds of millions of dollars trying to optimize their clients’ customer experiences through digital transformation – spending that totaled more than $1.3

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Weekly Wrap: Brex ramps up brand strategy, while Chase focuses on data security

Bank Innovation

Welcome to the latest episode of our weekly wrap video series, for the week ending Friday, December 13, 2019.

Strategy 243
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The 2019 GonzoBanker Awards

Gonzobanker

GonzoBankers, 2019 was a year of extremes. Third, read and enjoy the 2019 edition of the GonzoBanker Awards, our 18 th. Mark Turner, Executive Chairman of the Board, WSFS Bank – We have to give the nod to an early 2019 retirement of Turner, who had one hell of a run in 12 years at the helm of a great community and wealth bank.

Idaho 148
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Mastercard’s Saxena: Walgreens Deal Addresses Dual Priorities Of Payments And Healthcare

PYMNTS

13) between Walgreens , Mastercard and Synchrony is more than a standard co-brand deal. Via Mastercard’s relationship with Synchrony, it will work with Walgreens to launch new credit card products, as well as a pre-paid debit card. But that’s where the standard co-brand partnership ends.

Payments 174
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Will PSD2 and SCA Ruin Your Customer Experience?

FICO

With less than 12 months to go until EU banks implement their strong customer authentication (SCA) solutions, project teams are facing tough decisions about the most important aspect of the business – customers making payments. Consumer acceptance is so rapid we now see Netflx, Spotify and Amazon as established go-to brands.

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How Embedded Finance is Changing Purchasing & Borrowing Behaviors

Perficient

In the first two blogs in this series, Getting Started On Embedded Finance and Embedded Finance: Bolstering Brand Experiences, we defined embedded finance and looked at the goals and strategies that firms should take at the outset of their modern embedded finance journey, as well as how and why firms should consider getting embedded banking.