NEW DATA: Millennials Drove 2019’s Black Friday Spend
PYMNTS
DECEMBER 2, 2019
that day to be among the first to grab those infamous “doorbuster” deals — proudly proclaiming the accounts of their retail adventures at the holiday family gatherings to come — until the smartphone came along. to get in line, consumers go online — popping open apps and letting their fingers and thumbs do the shopping. percent in 2018.
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