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Social Media Changes Foreshadow New Retail Developments

PYMNTS

Social media keeps on evolving, and that could bring big changes to the retail environment, especially as the preferences of younger consumers continue to evolve. It is a social media platform built from the ground up with a foundational concern for their safety and privacy when interacting online. New Audiences.

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Luxury Fashion Brands Outspend Smaller Rivals On Social Media

PYMNTS

Luxury fashion brands like Christian Dior, Louis Vuitton and Gucci are upping their social media game, especially on Instagram, and pouring real money into efforts to court young shoppers, according to a report by Reuters. Now, with every type of social platform, you need different types of videos, of pictures.

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Social Shopping Struggles With The Burden Of Potential

PYMNTS

However, 8 percent of Cyber Monday visits did originate from social media, an increase of 17.5 It comes from WBR Insights , which credits customer engagement via social media. Brand advertisers, it says, need to justify social media ROI. That’s up from 34 percent in 2018.

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Why Health And Beauty Retailers Are Driving Digital Innovation

PYMNTS

Amid great technological change, health and beauty retailers are developing strategies to drive innovation. In some cases, retailers are using social media tools such as Instagram to post promotions and product tutorials — or interact openly with consumers about their offerings.

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Bank Innovation Completely Overhauls 2018 Conference Agenda

Bank Innovation

In addition to fireside chats, startup demos, and general sessions, Bank Innovation’s 2018 conference has added a pre-conference workshop on how to build an innovation team, added even more time […].

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2018 Data Breaches: The List No One Wanted To Make

PYMNTS

According to the report, cybercrime touched nearly every sector throughout 2018, including those that may seem less obvious, like education or manufacturing — and for one obvious reason: the money. For example, Marriott , Facebook and a database marketing firm by the name of Exactis exposed the records of roughly 300 million people.

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Can Visual Search Help Retailers Find New Sales?

PYMNTS

Voice-assisted retail has commanded most of the spotlight in recent months, a reasonable development given the sales of voice-enabled devices, especially during the 2018 holiday shopping season. Take one example from apparel retail (this one without any sweaters). Like so much else in digital retail, success comes down to data.

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