NEW DATA: Millennials Drove 2019’s Black Friday Spend
PYMNTS
DECEMBER 2, 2019
to get in line, consumers go online — popping open apps and letting their fingers and thumbs do the shopping. percent (157 million) in 2018. In 2019, we saw consumers are trading standing in line at the physical store more for the ease and convenience of buying online. percent in 2018. percent in 2018. In 2019, 59.5
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