Black Friday Heads Toward Shades Of Gray
PYMNTS
OCTOBER 7, 2020
By the time retailers get to Black Friday , they will have worked through almost two months of sales events – both proprietary and otherwise – from competitors ranging from Amazon to Target to Walmart. percent of shoppers went to a physical store on that day, which was down five percentage points from 2018. On the flip side, 20.4
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