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Brand Differentiation – How One Bank Is Producing 132% Profit Growth

South State Correspondent

If your bank struggles to create a clear value proposition and brand differentiation, then we have a case study for you. Brand Differentiation Step 1: Build an Employee-Centric Culture. It would do that by using technology, design, and data science to provide a customer experience that would generate its publicity.

Branding 221
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Pandemic Accelerates Social Commerce; Gives Brands New Selling Option

PYMNTS

Through this year’s Levi’s Haus Miami activation, the brand partnered with TikTok influencers Callen Schaub , Cosette Rinab , Gabby Morrison and Everett Williams to create customized denim using Future Finish 3-D denim customization technology. For example, fashion brands have found success on Instagram and its visual strength.

Branding 148
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Can Western QSR Brands – And Others – Gain More Power In China?

PYMNTS

Two famous North American-based quick-service restaurant (QSR) brands are preparing to duke it out in China for chicken-meal supremacy, the most recent sign of how Western brands are trying to increase their footholds in that massive country. The news comes as more Western brands – including those based in the U.S. –

Branding 100
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TikTok Triggers Surge In Toy Sales As Kids Play At Home

PYMNTS

“While word-of-mouth is likely taking a backseat among the youngest of kids, especially since playdates are less frequent, with technology, kids have been getting access to what’s new via other avenues,” Juli Lennett , a toy industry analyst at market researcher NPD Group, told CNBC. . Reviews ranked third.

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Revolve Rides The Power Of Influencers All The Way To An IPO

PYMNTS

The brand largely focuses on (and sells to) younger shoppers — particularly millennials and Gen Z. The site in total offers 500 brands for consumers to choose from, of which only 19 are its own label (a little over 4 percent). the site added over 1,000 new styles each week in 2017, from emerging, established and owned brands.

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How Matchmakers Ignite: 2018 Edition

PYMNTS

But over the course of 2018 — and literally dozens of conversations with the ambitious entrepreneurs who have successfully launched matchmaking platforms — we did hear an awful lot of good ideas on how to make the right match, how to get to scale — and how to make money while doing it. percent, plus $.30 30 per transaction.

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The 2018 GonzoBanker Awards

Gonzobanker

GonzoBankers, 2018 has been a troublesome year. about the best and worst in banking for 2018 and get fired up to start again in ’19. Ladies and gentlemen, we bring you the 2018 GonzoBanker Awards ! Although all banks faced stock headwinds in 2018, we give the nod to William Demchak at PNC Financial Services.

Fintech 102