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Customer Experience Surpasses Brand, Price

PYMNTS

This is the year that customer experience surpasses brand and price as the most important factor in retail. That’s just one of the conclusions drawn in the latest American Customer Satisfaction Index (ACSI) out of U Michigan’s Kellogg School, which focuses on retail. Screen-free customer experiences could be the future.

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Brand Differentiation – How One Bank Is Producing 132% Profit Growth

South State Correspondent

If your bank struggles to create a clear value proposition and brand differentiation, then we have a case study for you. Their secret – fanatical customer service. Instead of marketing, the Bank strategically focuses on two areas – product development and customer service. and became the most valuable bank in Latin America.

Branding 221
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Using Communication To Make Your Brand Unforgettable in 2018

PYMNTS

However, customers recently have come to expect more from businesses in terms of service, forming a landscape that’s saturated with options, and thus hyper-competitive. Many businesses now compete solely on the strength of their customer experience. This makes for a strong brand image that’ll remain on their minds.

Branding 142
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Financial Brand Forum 2018: 7 Takeaways in 7 Minutes

Gonzobanker

Financial Brand Forum , an exponentially growing event now in its fifth year – targeted at the morphing worlds of financial marketing, sales and service – is a well-oiled machine with several coats of highly buffed wax. What could possibly go wrong? As it turns out, a LOT can go right. Digital First Now! Expo Hall Surprises.

Branding 121
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2018 Recap: The Year In ResTech Innovations

PYMNTS

From kiosks to online ordering and drive-through lanes, these merchants sought to provide their customers with digital alternatives to ordering at the counter in 2018. These are just some examples of how restaurant technology innovations powered convenient restaurant experiences this year: Online Ordering Expansions.

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Yoga classes and podcast studios: Behind Virgin Money’s community strategy

Bank Innovation

The brand released a new current account for U.K. customers last week, the first product launched by the bank since it was acquired by CYBG in 2018. With its mixture of personal finance management tools, savings features and remodeled branches, Virgin Money is aiming for […].

Strategy 243
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Modal, Honda Collaborate On Financing For eCommerce Platform

PYMNTS

"Our new financing will allow us to further distinguish our offerings and customer experience as an industry innovator," said Modal CEO and Founder Aaron Krane. American Honda has worked with Modal, formerly Drive Motors, since late 2018 to create branded online buying tools for Honda and Acura.

Oklahoma 253