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Brand Differentiation – How One Bank Is Producing 132% Profit Growth

South State Correspondent

If your bank struggles to create a clear value proposition and brand differentiation, then we have a case study for you. Brand Differentiation Step 1: Build an Employee-Centric Culture. Nubank is an example of what happens when you invest in your products in order to differentiate your brand.

Branding 221
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Pandemic Accelerates Social Commerce; Gives Brands New Selling Option

PYMNTS

Through this year’s Levi’s Haus Miami activation, the brand partnered with TikTok influencers Callen Schaub , Cosette Rinab , Gabby Morrison and Everett Williams to create customized denim using Future Finish 3-D denim customization technology. For example, fashion brands have found success on Instagram and its visual strength.

Branding 148
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The 2018 GonzoBanker Awards

Gonzobanker

GonzoBankers, 2018 has been a troublesome year. about the best and worst in banking for 2018 and get fired up to start again in ’19. Ladies and gentlemen, we bring you the 2018 GonzoBanker Awards ! Although all banks faced stock headwinds in 2018, we give the nod to William Demchak at PNC Financial Services.

Fintech 102
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FinovateFall 2018 Live Blog – Day 2

William Mills

Cashoff enhances customer engagement with its loyalty program offering cash back by big-name brands. Cashoff integrated with global brands. With small business, there is a tremendous need for access to capital. Tinkoff’s data shows that they do and it drives engagement with the mobile banking app and the brand. ^DG.

Mobile 78
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Can Amazon Break Into Beauty?

PYMNTS

Though there are literally hundreds upon hundreds of choices when it comes to beauty and personal care, the vast majority of those products and brands (183 of them, to be exact) have historically come from one of seven large global firms: Estée Lauder, Unilever, Johnson & Johnson, L’Oréal, Coty, Shiseido and Procter & Gamble.

Branding 125
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New Year, New Mergers Sizzle For Payments Companies

PYMNTS

Specifically, Global Blue focuses on tourists spending abroad, and offers products that help capitalize on tax-free shopping as they buy luxury goods. branded cards business grew by 10 percent. Pinterest: Pinned as the third largest social media platform in the U.S., For Citi , the U.S.-branded edging out Snapchat.

Company 132
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Target’s Rapid Reset

PYMNTS

Model and social media celebrity Chrissy Teigen is, in many ways, the perfect brand partner for Target, as evidenced by her recent review of her new kitchen and cookware lines. Unlike her competitor for the title of Generations X’s Martha Stewart, Gwyneth Paltrow, Teigen has built a brand around being accessibly aspirational.