AR And VR Sizzle At Macy’s And Walmart, Amazon And Danske Bank Fizzle
PYMNTS
SEPTEMBER 21, 2018
Augmented reality (AR) and virtual reality (VR) have spent much of 2018 generating buzz as a potential tool for retailers looking to bridge the digital/physical gap and deliver an all-encompassing, omnichannel shopping experience. Retailers and merchants — big and small — have come running to the tech. locations by November.
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