William Mills

APRIL 26, 2017

William Mills Agency will be live blogging at FinovateSpring 2017. William Mills III, Chief Executive Officer of William Mills Agency is live blogging today at FinovateSpring 2017. He has more than 30 years of experience in financial technology and is a recognized leader in financial and technology marketing. Stay tuned!

social media 68

social media Customer Experience Marketing Strategies Strategy 68

PYMNTS

OCTOBER 5, 2018

million unique visitors come to shop its wares each month — and make a move on the public markets. the site added over 1,000 new styles each week in 2017, from emerging, established and owned brands. market.”. Revolve is pushing forward with an IPO and is looking for a $100 million valuation coming out of it.

social media 135

social media Branding Course United States 135

William Mills

APRIL 27, 2017

William Mills Agency will be live blogging at FinovateSpring 2017. Seems like a pretty straightforward application of marketing automation and predictive marketing. From their web site: Unison is the market leader in home ownership investment. Standby for for our take on the demos of #finovate Spring 2017.

San Francisco 69

San Francisco social media San Jose Customer Experience 69

William Mills

JULY 26, 2018

Videos are fast becoming an essential means of marketing for FinTech and B2B businesses as their prospects tend to have shorter attention spans and less time to gather information in general. When executed correctly, video marketing is a powerful tool that can engage your financial industry audience and drive sales. Market Awareness.

Video 41

Video Marketing social media Fintech 41

PYMNTS

DECEMBER 27, 2017

Content strategy. The number of brands that consider a content strategy effective in raising revenue increased from 74% in 2016 to 83% in 2017. However, only 31% have a documented strategy. It should come as no surprise then that the ability to craft a content strategy is the number one skill CMOs are looking for in 2018.

Trends 115

Trends social media Strategy Data 115

PYMNTS

JANUARY 26, 2018

That seems to be the point of most of KFC’s bizarre fast food marketing ploys. They’re strange enough to grab eyes on social media newsfeeds, giving the brand viral attention. That’s exactly why KFC’s crazy marketing strategies actually aren’t crazy at all — more like genius. Weird” is a currency in this world.

Kentucky 101

Kentucky Las Vegas social media Branding 101

CB Insights

JUNE 7, 2018

Is it the “dark arts” of marketing — as some, including former presidential candidate Hilary Clinton and Democratic Congressman Adam Schiff, have claimed? However, it had already started gaining media attention even before its Facebook moment. For example, imagine trying to market a vegan protein bar. What is psychographics?

Marketing 78

Marketing Data Analytics Examples 78