article thumbnail

Why Amazon Created A Separate Brand For Designer Fashion

PYMNTS

Whether that comes in the form of video, live chats or being on a first-name basis with a personal retail adviser, it’s all about personalization and the relationship. . You really have a myriad of options, whether you're engaging with somebody on Instagram, [shopping with] a new brand or a B2C brand.

Branding 328
article thumbnail

Retailers Add Adaptive Apparel To Their Brand Offerings

PYMNTS

To make the clothing industry more inclusive of children with disabilities, major fashion brands are debuting adaptive clothing lines. Tommy Hilfiger, Target and Zappos have all launched these types of lines in recent years, while Kohl’s is the latest retailer to do so, CNBC reported.

Branding 139
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

More Retail Bankruptcies Expected In 2017

PYMNTS

The retail sector has been suffering a lot of pain this year, with bankruptcies already happening at a record pace and more bankruptcies expected to come. So far this year, 14 retailers have filed for bankruptcy and that is coming off 18 bankruptcy filings in 2016.

Retail 106
article thumbnail

American Brands Are Bullish On Retail Expansion In China

PYMNTS

American retailers are heading east: They’re opening the doors to brick-and-mortar stores in China, while listing on China’s dueling marketplaces — Tencent and JD.com. Walmart , for example, brought a small-format supermarket to the city of Shenzhen as the popularity of “small retail” grows in China. Ralph Lauren.

Branding 101
article thumbnail

Retail Reset: Sharpening The Sharper Image Brand

PYMNTS

More than a store or a brand, The Sharper Image was the traditional mecca of the husbands, fathers and boyfriends along for mall trips they didn’t really want to be on, offering consolation in the form of a session in the vibro-massaging leather recliner and the opportunity to touch a plasma globe.

Branding 101
article thumbnail

CPG Brands Drive Innovation With Caffeinated Beverages

PYMNTS

Brands such as Phocus , however, are providing consumers with healthier beverage alternatives with options like caffeinated water , available in several flavors without calories or added sweeteners. Phocus can be found in retail locations throughout the country. 2017: The year Phocus launched. 2017: The year Phocus launched.

Branding 130
article thumbnail

Barneys, Pier 1 And Other Iconic-But-Bankrupt Retailers Are Coming Back To Life 

PYMNTS

Plenty of famous retail chains have collapsed both before and during a pandemic that has slammed brick-and-mortar stores, but some iconic names like Pier 1 , Barneys New York and others are coming back – at least in some fashion. The launch of Barneys at Saks is a seminal moment to reignite the brand for the future.”.

Retail 246