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The Return Of The Celebrity-Backed Brand

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Celebrity brand endorsement is nothing new. In their hundreds of years of existence, the celebrity endorsement has become an increasingly prominent part of branding — so prominent, in fact, that by the end of the 20th century, they weren’t just endorsing products. 1 on its list of the top 10 emerging restaurant brands of 2018.

Branding 101
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Macy’s Will Launch A Chinese eCommerce Site In 2017

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Macy’s is going to China — digitally speaking — with the 2017 launch of a Chinese eCommerce portal in the largest eCommerce market in the world. Macy’s announced the planned move last week at an event in Shanghai.

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Apple, NBA Team Up To Release Apple-Branded Playlist In Services Boost

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“The tracks will also be available on the NBA app and website, and will be used in game highlights shared on social media, the NBA said,” the report continued. Although Apple will operate the playlist, a relatively young label called UnitedMasters , which was founded in 2017, will provide much of the music.

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Amazon Music Goes Ultra-High-Definition

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Jeff Marsilio, the NBA’s senior vice president of new media distribution, said the tracks will also be on the organization's website, on its app and featured on social media game highlights. While Apple will operate the playlist, a startup label called UnitedMasters , founded in 2017, will provide much of the music.

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Walmart Looks To Sell ModCloth, Will Keep Bonobos

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Walmart has reportedly talked about selling three brands that it recently acquired to appeal to younger shoppers, all of which are unprofitable, according to Reuters. The retail giant bought Bonobos and ModCloth in 2017 and plus-size brand Eloquii in 2018 in a bid to compete with Amazon.

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Aptos And Billabong Surf The Cloud

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Apart from its well-known namesake brand, Billabong is also the parent behind a host of surf and beach-lifestyle related firms: RVCA, Element, Kustom, Palmers Surf, Xcel, Honolua Surf Co. and Von Zipper are all Billabong brands (Billabrands). million, while $518,000 was cut from the value of the Honolua brand. Revenue dropped 8.8

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Why Toys Are Making A 2020 Comeback

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Much of that was attributed to the closure of Toy R Us, the nation’s largest toy brand which declared bankruptcy in 2017. Lego sales jumped 14 percent in the first half of 2020 compared to the same period last year, while the company’s operating profit increased 11 percent to $622 million. under the age of 14.