Remove 2017 Remove Branding Remove Millennials Remove social media
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For Macy’s and Men’s Wearhouse, No Millennial Tux and Tails Tailwind

PYMNTS

It’s been chronicled in these virtual pages that millennials are the driving force behind change – change in how payments are done, how banking is banked, how social media influences commerce (or doesn’t) and how shopping may become a hybrid of high touch across the digital and physical realms.

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12 Industries That Will Thrive Thanks To Millennials

CB Insights

Popular media coverage of millennials often fixates on the industries the generation is allegedly killing and their supposed fiscal irresponsibility. Some industries benefiting from millennials’ increased spending power, such as travel, reflect well-worn Gen Y tropes like the general preference for “experiences” over things.

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Younger Customers Drive Growth Of Casual Luxury

PYMNTS

Driven by younger customers, such as millennials and teens, casual luxury is bolstering sales of luxury apparel, handbags and footwear. The really-growing brands now beating the market are the ones already hooking these teenagers,” Bain Partner Claudia D’Arpizio told CNBC.

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Mobile Ordering, The New Window To Winning Over Millennial Consumers

PYMNTS

It seems that most every industry these days is vying for millennial dollars and devotion. For an industry where millennials are projected to spend nearly $800 billion in 2017 (that’s 7 percent more on monthly food budgets than average Americans), restaurants are hankering to pull out all the stops to get millennials to order — in or out.

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Revolve Rides The Power Of Influencers All The Way To An IPO

PYMNTS

The brand largely focuses on (and sells to) younger shoppers — particularly millennials and Gen Z. The site in total offers 500 brands for consumers to choose from, of which only 19 are its own label (a little over 4 percent). the site added over 1,000 new styles each week in 2017, from emerging, established and owned brands.

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MOD Pizza Tops Top 5 Fastest-Growing Restaurants

PYMNTS

More than 170 restaurant brands brought in $200 million — or more — in U.S. sales during 2017. Yet Mark Kalinowski of Kalinowski Equity Research said that some brands are growing particularly fast, CNBC reported. Between 1999 and 2014, the fast-casual dining space grew by 550 percent and is projected to reach a revenue of $66.9

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Walmart Looks To Sell ModCloth, Will Keep Bonobos

PYMNTS

Walmart has reportedly talked about selling three brands that it recently acquired to appeal to younger shoppers, all of which are unprofitable, according to Reuters. The retail giant bought Bonobos and ModCloth in 2017 and plus-size brand Eloquii in 2018 in a bid to compete with Amazon.