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When It Comes To Paid Social Media, Facebook Leads The Way

PYMNTS

Retailers continue to rely on paid search and email marketing channels, but mobile marketing and social media are continuing to increase in popularity as a way for businesses to grow their customer acquisition, according to a new study.

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3 PR Trends to Watch in 2018

PYMNTS

Content strategy. The number of brands that consider a content strategy effective in raising revenue increased from 74% in 2016 to 83% in 2017. However, only 31% have a documented strategy. It should come as no surprise then that the ability to craft a content strategy is the number one skill CMOs are looking for in 2018.

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FinovateSpring 2016 Live Blog – Day 1

William Mills

William Mills Agency and Beyond the Arc will be live blogging at FinovateSpring 2016. Qumrum allows banks to actually document customer interactions online. We enable FIs to record everything that goes on with the customers transactions on mobile, online, social and let the FI validate interactions on that site.

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FinovateSpring 2016 Live Blog – Day 2

William Mills

William Mills Agency and Beyond the Arc will be live blogging at FinovateSpring 2016. Sergii Danilenko (Head of Marketing). Do no go online and get another online loan. 01:20 pm William Mills, CEO of William Mills Agency, and Stephen Ramirez, CEO of Beyond the Arc, discuss highlights from FinovateSpring 2016 Day 1.

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Finovate Fall 2016 Live Blog – Day 2

William Mills

William Mills Agency will be live blogging at Finovate Fall 2016. Social media is a special challenge since social media was not created with compliance in mind. I can see how some other social media channels may be more prevalent and important in the U.S. Especially to bank or invest?

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FinovateSpring 2016 Live Blog – Day 2

William Mills

William Mills Agency and Beyond the Arc will be live blogging at FinovateSpring 2016. Chip card reader for when customers are shopping online to improve security. Integrate with any online merchant site. Customers can store all of their online profiles in one secure location to improve user experience. Retail for a piece.

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Digital local advertising is on the rise; Some ideas for banks

Long Lasting Ideas

For the first time, online local advertising is expected to overtake all local analog media. In fact, digital is expected to eat up more than half of all local ad dollars in 2016, according to Borrell Associates. In fact, Borrell predicts that online local advertising is expected to grow by 36.9