PYMNTS

NOVEMBER 11, 2016

That’s why marketers will be leveraging mobile in their holiday shopping strategies this year, with new and creative strategies that focus more on omnichannel solutions and less on generic mobile coupons. About the same number plan on prioritizing social media apps such as Instagram and Snapchat.

Mobile 188

Mobile Marketing Survey Marketing Strategies 188

PYMNTS

JULY 2, 2018

More than a store or a brand, The Sharper Image was the traditional mecca of the husbands, fathers and boyfriends along for mall trips they didn’t really want to be on, offering consolation in the form of a session in the vibro-massaging leather recliner and the opportunity to touch a plasma globe.

Branding 101

Branding Retail New York Groups 101

PYMNTS

APRIL 18, 2017

voice) to interact with people, brands or services and bots that heretofore have had no real place in the bidirectional, asynchronous messaging context.”. Connecting consumers with brands at any time of the day for customer service and making purchases gives chat commerce the opportunity to shake up the retail industry.

social media 123

social media Payments Retail Branding 123

William Mills

FEBRUARY 16, 2017

This shift has impacted traditional marketing and PR practices as it is no longer enough to distribute news releases and place bylined articles to gain market awareness. Social media posts and blogs may drive more visitor traffic to your website. Content can now be delivered in a number of ways. Statistics don’t lie!

Marketing 61

Marketing social media Branding Strategy 61

PYMNTS

FEBRUARY 10, 2020

Founded in 2016 and headquartered in Minneapolis, Sezzle’s buy now, pay later (BNPL) payments platform is in the U.S. BNPL providers are seeing market growth and new funding opportunities. Digital payments FinTech startup Sezzle announced on Monday (Feb. 10) that it topped 1 million active customers. .

Minneapolis 187

Minneapolis social media Retail Payments 187

PYMNTS

MARCH 16, 2016

According to the digital retailer, the firm made the expansion as a result of shoppers’ social media behavior and feedback. ModCloth says the decision was inspired in part by shoppers’ behavior on social media. The expansion also follows staffing upgrades in the San Francisco based fashion startup.

San Francisco 100

San Francisco social media Marketing Strategies Retail 100

PYMNTS

JANUARY 31, 2019

According to some estimates , the size of the global beauty and personal care products market will hit $716.6 But the marketplace is changing – particularly as social media-savvy DTC players have entered the market and attracted large and dedicated consumer bases. The brand has 65,000 Instagram followers.

Branding 125

Branding social media Marketing Survey 125

PYMNTS

DECEMBER 27, 2017

The number of brands that consider a content strategy effective in raising revenue increased from 74% in 2016 to 83% in 2017. Understanding the goals of the brand. The value of earned media grows – and everyone wants to grab control of it. As response rates for paid media dwindle, the interest in earned media is growing.

Trends 115

Trends social media Strategy Data 115

PYMNTS

AUGUST 16, 2016

Apparently taking a page from Google’s book – going forward Pinterest will allow retailers and brands to bid on its ad inventory in auctions. The move goes hand in hand with Pinterest’s decision to allow retailers and marketers to cap the maximum number of times individual consumers will see ad campaign collateral.

social media 100

social media Retail Google Tools 100

PYMNTS

APRIL 23, 2018

More than 170 restaurant brands brought in $200 million — or more — in U.S. Yet Mark Kalinowski of Kalinowski Equity Research said that some brands are growing particularly fast, CNBC reported. sales during 2017. Within the study, it was found that millennials are ranking chain restaurants with higher placement than prior generations.

Millennials 122

Millennials social media Branding Study 122

PYMNTS

FEBRUARY 10, 2020

Founded in 2016 and headquartered in Minneapolis, Sezzle’s buy now, pay later (BNPL) payments platform is in the U.S. BNPL providers are seeing market growth and new funding opportunities. Digital payments FinTech startup Sezzle announced on Monday (Feb. 10) that it topped 1 million active customers. .

Fintech 130

Fintech Minneapolis social media Retail 130

PYMNTS

MAY 12, 2016

Case in point: While most marketers recognize that mobile devices are one of the most powerful channels for engaging with consumers on their path-to-purchase, many are still not getting the most out of the channel. As VB highlighted, while brands are investing more heavily in omnichannel campaigns, they have not steered away from email.

Mobile 100

Mobile social media Study Branding 100

William Mills

AUGUST 23, 2016

William Mills Agency, the nation’s largest independent public relations and content marketing firm to the financial industry, has been named agency of record for FinTech Forward 2016, a program offered by American Banker and BAI Beacon. We are proud to be associated with this effort.”.

Fintech 40

Fintech social media Chicago Industry 40

PYMNTS

JUNE 16, 2017

A byproduct of incorporating connectivity into just about any activity is how social media affects regular interactions. It can be difficult to discuss the digital effects without looping in social media. For the Chinese buyer in particular, social media engagement and online shopping activities takes on a unique avenue.

Study 119

Study Online social media Retail 119

CB Insights

AUGUST 30, 2018

While the immediate impact is on the parenting and baby tech space, CPG and food brands looking to enter China have an opportunity here as well. Approximately 40% of Chinese consumers still feel that food safety is a “very big problem,” according to a 2016 study by the Pew Research Center.

Branding 42

Branding social media Study Guidelines 42

PYMNTS

AUGUST 5, 2016

At least, that was the modus operandi for cautious brands up until the, ahem, ‘historic’ 2016 campaign season. And with fevers running higher than ever, one brand is taking a very profitable political stand. Generally, the best brands want to be part of movements that their customers care about,” Rankin said.

social media 100

social media Branding Retail Analytics 100

PYMNTS

APRIL 27, 2017

Just as marketers started to get the hang of this newfangled “millennial” crowd, the next generation comes along to shake things up with different values, preferences and spending patterns. The latter this isn’t an option for retailers and brands, however. C’est la vie. Some call them Generation Z, some call them post-millennials.

Millennials 104

Millennials social media Survey Video 104

William Mills

OCTOBER 6, 2016

Well, fast forward to today, and I would actually add a fourth component: social media. Yes, Facebook, Twitter, LinkedIn, Snap Chat, Instagram and many others are giving credit unions another avenue to use for branding. The social media space is very real and takes its marketing very seriously.

social media 76

social media Video Branding Groups 76

PYMNTS

MARCH 25, 2016

Yesterday (March 24), the CardLinx Association released new data from the 2016 Annual Card-Linking Industry Survey showing that 50 percent of respondents (consisting of merchants, payment companies, publishers and card-linked technology companies) reported a 50 percent growth in card-linking transactions over the last 12 months. .

Cards 100

Cards social media Survey Comparison 100

PYMNTS

SEPTEMBER 7, 2019

The Sharpie has been around since 1964, when it was introduced to the world as a brand name for the permanent marker brought to market by Sanford Ink Company. But it was also a unique product, as the first pen-style permanent marker ever on the market. Everything You Ever Needed to Know About the Sharpie.

Alabama 148

Alabama South Carolina North Carolina United States 148

PYMNTS

NOVEMBER 28, 2016

Product placement, sponsored content and influencer marketing are hardly new phenomena as the advertising world works nonstop to keep pace with the internet. Consider Spotify’s branded playlists or Alibaba recruiting its APASS members for marketing purposes. But not every brand plays that way. So, what’s the big deal?

Branding 100

Branding Millennials social media Marketing 100

PYMNTS

AUGUST 17, 2017

According to Engagement Labs’ “Leaders in Social Influence” report, rankings of the top teenage retail brands have shown that teen engagement is occurring more so in face-to-face conversations than in online engagements. Teens also want a more personalized experience where brands take a more proactive approach in each interaction.

Retail 127

Retail social media Online Mobile 127

PYMNTS

MARCH 17, 2016

After all, the notion of a major brand designing and offering clothing that is not dedicated to be worn by men or women exclusively — but rather by either gender — is as humanistic and inclusive as it is fashion-forward, if not more so. ” You mean, Zara release some more unisex clothing, but are desperate for media attention.

social media 100

social media Branding Retail Marketing 100

CB Insights

DECEMBER 11, 2018

CPG leaders like Coca-Cola, Kellogg, and others have begun to see marketing potential in digital games and esports. Pokemon Go, a free mobile app that exploded in 2016, sent users to parks, stores, and random intersections to “capture” Pokemon projected into meatspace via augmented reality. The rise of e-sports?

Branding 40

Branding Video social media Online 40

PYMNTS

APRIL 4, 2016

This marketing promotion seeks to recreate the success of the brand’s 2014–2015 U.S. The Ad Age story notes that it will also be supported by TV advertising, social media efforts and a summer-long “experiential” tour. which expands a marketing effort that launched last year across Russia, Canada and Thailand.

social media 100

social media Millennials New York Branding 100

PYMNTS

MAY 14, 2018

There was more executive turnover in 2016, which saw Bob Rosenblatt taking over as CEO. Evine has been launching a flurry of new brands under Rosenblatt’s leadership, transitioning to HD and rebalancing the merchandise mix to focus on more profitable goods. We want to be wherever the personalities are,” he added.

Los Angeles 139

Los Angeles social media New York Video 139

PYMNTS

SEPTEMBER 12, 2018

A lifestyle brand for millennial buyers with an eye for design – but perhaps not the pocketbook for designer prices – the watch and accessories startup MVMT started on its path in 2013. After doing some research on suppliers, the duo found quite a staggering gap between wholesale and retail prices in watch brands.

social media 101

social media Branding Millennials Groups 101

PYMNTS

SEPTEMBER 14, 2018

Luxury style and quality brands, offered at a more middle-class price point and sold directly to consumers, is increasingly crowded terrain in apparel retail. La Ligne’s main area of focus, according to Howard, is building their brand cautiously – and with an eye toward being profitable and scalable. We’re listening.”.

Retail 134

Retail Innovation Branding social media 134

PYMNTS

APRIL 19, 2016

” Retailers have come to recognize the incredible marketing opportunity presented by the multi-weekend music festival in Southern California. We want to make them even bigger superfans of the brand. If anything, at Coachella, this is where effective branding and timely marketing interventions come to together in perfect harmony.

social media 100

social media Millennials San Francisco California 100

PYMNTS

AUGUST 17, 2017

According to Engagement Labs’ “Leaders in Social Influence” report, rankings of the top teenage retail brands have shown that teen engagement is occurring more so in face-to-face conversations than in online engagements. Teens also want a more personalized experience where brands take a more proactive approach in each interaction.

Retail 114

Retail social media Online Mobile 114

PYMNTS

SEPTEMBER 8, 2018

But this week, his new multi-year contract gives him a coveted spot as a headliner on one of Nike’s “Just Do It” ad campaigns, as well as a branded line of Kaepernick shoes and apparel. His choice to do so was in protest of police violence during the 2016 season. Sometimes it’s a big win, while other times it’s a big miss.

Strategy 127

Strategy Branding social media Video 127

PYMNTS

FEBRUARY 10, 2017

With more people shopping online and sharing their lives on social media, identity theft is at an all-time high. In a press release , Symantec said that more than one-third of Americans and more than 650 million people globally were victims of cybercrime in 2016 alone, making digital safety a top concern for consumers.

social media 100

social media Taxes Security Fraud 100

PYMNTS

NOVEMBER 9, 2018

and Canada (its most lucrative markets, revenue-wise) isn’t growing and it’s suffered through a reputational beating over the last year. Facebook’s invigorated commitment to being vigilant comes as the service is officially shipping out its Portal video chat product to the market this week. The shops are staffed by Macy’s employees.

Video 153

Video Las Vegas San Antonio Branding 153

CB Insights

OCTOBER 23, 2018

In this analysis, we’ll explore the immediate and long-term challenges facing the CPG industry, as well as the business strategies that CPG brands are using to adapt. Peltz and P&G collectively spent over $100M on marketing to bring investors to their sides. In 2016, Unilever acquired the startup for $1B.

Branding 73

Branding Industry Retail Strategy 73

Independent Banker

AUGUST 25, 2016

social media presence. With the average individual spending 100 minutes on social media each day, it’s entirely possible for community banks to share some of that screen time. In McIlwain’s book “The Social Advisor: Social Media Secrets of the Financial Industry,” she assigns each social media platform a moniker.

social media 70

social media Community Bank Community Video 70

PYMNTS

DECEMBER 27, 2016

A recent Harris Poll of American shopping habits shows that, while 2016 was a big year for eCommerce, the vast majority of consumers still largely prefer to shop in physical stores for particular personal care items. Ninety-one percent of consumers shopped for hair styling products, shampoos and conditioners in physical stores.

Trends 112

Trends social media Survey Branding 112

PYMNTS

OCTOBER 3, 2016

7, 2016 game were even known. That number needs to be coupled with Lady Gaga’s tremendous social media reach as well. That’s tremendous social media reach that Lady Gaga is bringing to the table. And this year’s Super Bowl ad prices are expected to soar even higher.

social media 131

social media Houston Denver Groups 131