2016 Branding Marketing Strategies social media 
PYMNTS
MARCH 16, 2016
According to the digital retailer, the firm made the expansion as a result of shoppers’ social media behavior and feedback. ModCloth says the decision was inspired in part by shoppers’ behavior on social media. The expansion also follows staffing upgrades in the San Francisco based fashion startup.
PYMNTS
NOVEMBER 11, 2016
That’s why marketers will be leveraging mobile in their holiday shopping strategies this year, with new and creative strategies that focus more on omnichannel solutions and less on generic mobile coupons. About the same number plan on prioritizing social media apps such as Instagram and Snapchat.
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PYMNTS
DECEMBER 27, 2017
Content strategy. The number of brands that consider a content strategy effective in raising revenue increased from 74% in 2016 to 83% in 2017. However, only 31% have a documented strategy. What does it take to deliver an effective content strategy? Understanding the goals of the brand.
PYMNTS
MARCH 17, 2016
After all, the notion of a major brand designing and offering clothing that is not dedicated to be worn by men or women exclusively — but rather by either gender — is as humanistic and inclusive as it is fashion-forward, if not more so. Harry Seaton (@harryseaton) March 8, 2016. . Brian Gerald Murphy (@begeem) March 4, 2016. .
CB Insights
OCTOBER 23, 2018
In this analysis, we’ll explore the immediate and long-term challenges facing the CPG industry, as well as the business strategies that CPG brands are using to adapt. New CPG business strategies on the rise. Pinnacle Foods, which owns Vlasic pickles and other brands, has been targeted by activist investor Jana Partners.
William Mills
SEPTEMBER 9, 2016
William Mills Agency will be live blogging at Finovate Fall 2016. Now showing how Avoka can integrate with a ton of apps in a matter of days with your company’s brand. Franchises – Americas greatest brands” They have a list view function where investors can investigate franchises near and far. franchising sector.
William Mills
MAY 11, 2016
William Mills Agency and Beyond the Arc will be live blogging at FinovateSpring 2016. Sergii Danilenko (Head of Marketing). 01:20 pm William Mills, CEO of William Mills Agency, and Stephen Ramirez, CEO of Beyond the Arc, discuss highlights from FinovateSpring 2016 Day 1. Check back for new updates throughout the day.
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