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The Formula For Brand Affinity Marketing To Make Your Bank Go Viral

South State Correspondent

Back in 2015, Brazil led the world in fan football-related injuries. More private security was brought in and fights increased. Then, in a twist of innovative thinking, Ogilvy, the famous ad firm, was brought in. What ensued was an out-of-the-box brand affinity marketing tactic that banks can use to promote their brand today.

Branding 195
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Today In Payments: Coronavirus Decimates US Stock Market; Ex-Microsoft Engineer Guilty Of 18 Felonies

PYMNTS

In today’s top news, the stock market takes its biggest hit since 2015 due to mounting fears over the coronavirus, and an ex-Microsoft engineer is found guilty of stealing $10 million in digital currency. Coronavirus Decimates US Stock Market $1.7T stock market is taking a hit due to mounting fears over the coronavirus.

Nevada 142
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How P.F. Chang’s Keeps Its App Offerings Safe And Secure

PYMNTS

It’s all about being adaptable in this industry,” Whitney French, the chain’s director of digital marketing, told PYMNTS in a recent interview. Chang’s rolled out its mobile ordering app in August 2018, but its rewards program has been in place since July 2015. The Secret Sauce Of Security. Cooking Up A Fresh App .

Security 140
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Fed Names New Payments Security Leader

PYMNTS

Federal Reserve System has appointed its Payments Security Strategy leader, the agency announced Friday (Dec. He will lead the Fed’s initiative to address payments fraud risk and boost the security of payments in the U.S. Treasury and financial market, among other responsibilities.

Security 112
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Biometrics Innovation Tests Consumer Privacy Sentiment

PYMNTS

Thanks to smartphones equipped with facial and fingerprint recognition for security, many consumers now have up close and personal experience with newer forms of digital ID. Innovations — some more fantastical than others — keep emerging, though. Biometrics isn’t as sci-fi as it once was. Vein recognition? Voice patterns?

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Credit Unions Find ‘Co-opetition’ Key To Closing The Innovation Gap

PYMNTS

In the January Credit Union Tracker , PYMNTS explores the latest in the world of CUs, including a retrospective look at the CU industry in the 2010s, an examination of hybrid cloud technology and a new synthetic identity security threat that could steal hundreds of thousands of dollars. Around The Credit Union World. billion in 2009 to $1.54

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Fed’s Sapenaro On How To Forge Ahead With Payments Innovation

PYMNTS

With initiatives like the Faster Payments Task Force and the Secure Payments Task Force, the Fed is pushing for innovation and progress in the nation’s payments infrastructure and market. Sapenaro said B2B payments, too, are finally experiencing innovation and progress, but it still has a long way to go.