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2016 State of Content Marketing in Fintech

William Mills

Content marketing has rapidly emerged as a key marketing strategy within the fintech industry in a relatively short time. I vividly remember my content marketing conversations with clients in early 2014. Our clients had no idea what content marketing or HubSpot encompassed. 2015 was a content marketing tsunami.

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CUneXus Closes $5 Million Series A

Fintech Labs Insights

CUneXus , creator of sales and marketing automation solutions for lenders, quietly closed a $5 million funding round late last week. Since launching in 2011, CUneXus has built a host of solutions for online and mobile lending and cross-selling. Two investors contributed to the round; both prefer to remain anonymous.

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Finovate Debuts: W.UP Offers a Library of Customer Insight Tools for Cross-Selling

Fintech Labs Insights

W.UP (pronounced whup ) provides digital banking software to offer a “happy banking experience” to customers who expect fast and simple online and mobile banking. Other insights are about digital behavior, like connecting your online customers with call center agents when assistance is required.” ” Sales.UP

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Surviving The Retail Apocalypse: The Technologies And Trends That Can Help Brick-And-Mortar Thrive Again

CB Insights

E-commerce sales growth is pulling ahead of total retail sales ( 17% vs. 6% for year-over-year in Q4’17), and Amazon is controlling upwards of 40% of online sales in the US, according to the US Department of Commerce and Slice Intelligence, respectively. ” — Alistair Davidson, CFO, Ikea. Its membership fee revenue grew 12.6%

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