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Will Giving Brands A Voice Boost Conversation Commerce?

PYMNTS

While the concept of a brand having a “voice” is not a terribly new idea, before this month it was more metaphorical and mostly a synonym for “style.” As of a few weeks ago, however, Amazon announced that Polly is now taking its offering up a level, and allowing brands the opportunity to customize text-to-speech voices for their Alexa skills.

Branding 161
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Walgreens Partners With Alibaba To Offer Beauty Brands On Tmall Global

PYMNTS

Walgreens Boots Alliance and Alibaba Group Holding have announced the launch of a Boots flagship store on Tmall Global , Alibaba’s B2C platform for international brands and retailers. The partnership will offer Boots beauty brands to more than half a billion consumers in China, including No7, Soap & Glory and Boots Cucumber.

Branding 175
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SharkNinja’s Plan To Capture The UK Vacuum Market

PYMNTS

The privately-held appliances brand sells vacuum cleaners under the Shark logo, while its line of food processors, coffee makers, pressure cookers and blenders are sold under the Ninja branding. In the United States, Shark vacuums run the market — it’s the top selling upright brand and owns 35 percent of the market.

Marketing 129
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Tracksmith: Taking DTC Running From Heartbreak Hill To The Global Market

PYMNTS

Matt Taylor, co-founder and CEO of running apparel brand Tracksmith has found himself and his company a little slice of Boston’s running history. Taylor said marketing activities reflect his current scale as a small D2C brand. Taylor founded Tracksmith in 2014. So Tracksmith was born and now thrives as a D2C brand.

Boston 175
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Perficient Recognized as an Industry Leader for Optimized Global Delivery

Perficient

Perficient has aggressively grown our global delivery capabilities, increasing headcount by more than 30% annually since 2014. The consultants in our global delivery centers are professionally certified to align with our overall strategic partnerships, company-wide practices, and industry specializations.

Industry 332
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Finding The Right Fit (With Smarter Technology)

PYMNTS

Negative Underwear, ThirdLove and Brayola are just a few of the brands out there promising customers a better fit, a better feel and a better experience buying underwear. But Adore Me , which launched in 2014, set its sights on a much more challenging goal: disrupting the lingerie empire built by L Brands’ Victoria’s Secret.

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Luxury Brands In The Age Of Digital

PYMNTS

If you’re a retailer or a brand, it seems as though eCommerce and the rise of smartphones and mobile shopping have made your customers more cost-savvy and price-aware than ever before. Well, the rise of eCommerce and mobile shopping doesn’t have to mean doom and gloom for luxury brands or retailers. luxury consumer.

Branding 100