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Inspire Bets $11.3B That Its Brands Can Run On Dunkin’

PYMNTS

Private equity-backed Inspire Brands will be buying Dunkin' Donuts and bringing it private for a whopping $11.3 Dunkin’ Brands CEO Dave Hoffmann noted the acquisition was a testament to the progress Dunkin’s had made and maintained during the global pandemic leaving the brand “stronger than ever.”. “We Inspire’s Many Brands .

Branding 183
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The Formula For Brand Affinity Marketing To Make Your Bank Go Viral

South State Correspondent

What ensued was an out-of-the-box brand affinity marketing tactic that banks can use to promote their brand today. Creating a Brand Affinity Marketing Solution. After ten years of testing bank marketing, there is now a pretty good formula for brand affinity marketing that is driven by the data. The public laughed.

Branding 195
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MyTheresa eCommerce Fashion Brand Plans To Go Public

PYMNTS

MyTheresa sells clothes from 250 of the world’s most popular fashion brands. BG Partners took out its well-performing Chewy brand from PetSmart last year, and TPG-owned clothing chain J Crew is exploring an IPO for its Madewell brand. Some of those carve-outs have proved contentious with creditors for their parent brands.

Branding 142
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Walgreens Partners With Alibaba To Offer Beauty Brands On Tmall Global

PYMNTS

Walgreens Boots Alliance and Alibaba Group Holding have announced the launch of a Boots flagship store on Tmall Global , Alibaba’s B2C platform for international brands and retailers. The partnership will offer Boots beauty brands to more than half a billion consumers in China, including No7, Soap & Glory and Boots Cucumber.

Branding 175
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Will Giving Brands A Voice Boost Conversation Commerce?

PYMNTS

While the concept of a brand having a “voice” is not a terribly new idea, before this month it was more metaphorical and mostly a synonym for “style.” As of a few weeks ago, however, Amazon announced that Polly is now taking its offering up a level, and allowing brands the opportunity to customize text-to-speech voices for their Alexa skills.

Branding 161
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Ant Financial Debuts Technology Brand For FIs

PYMNTS

Ant Financial , the financial services unit of Alibaba , is rolling out a new brand to provide financial institutions (FIs) with support for digital transformation. The brand was announced at the 2018 Ant Technology Exploration Conference. In a press release issued Thursday (Sept.

Branding 174
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Amazon Gains More Exclusive Product Lines From Outside Brands

PYMNTS

That move comes as Amazon has had trouble wooing some direct-to-consumer brands. Amazon wants “consumer goods companies to create brands exclusively for Amazon after finding that developing them on its own is too costly and time-consuming, according to people familiar with the strategy,” stated a report in The Wall Street Journal.

Branding 145