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Direct To Consumer: Big Brands Vs. Small Brands

PYMNTS

In other words, what will make retailers more money – selling in brick and mortar, selling online or a combination of the two. Though the amount of online retailers is astounding, many consumers still prefer to shop in-store. In this piece, we’ll review some of the larger and smaller brands that have taken this concept and run with it.

Branding 109
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Online Ad Biz Neared $50B In Early 2018

PYMNTS

A new report from Interactive Advertising Bureau ( IAB ) shows that the online advertising business continues to grow at double-digit rates. This landmark figure cements digital advertising — whether display, search or mobile video — as one of the most powerful mechanisms of all time for brands to build relationships with consumers.

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Caesars Puts Stake In Online Betting Co DraftKings

PYMNTS

Caesars Entertainment announced that it has reached an agreement to offer DraftKings , the leading sports-tech entertainment brand in the country, providing market access for its online gaming products. The access is exclusive to Caesars locations across select states where the company operates casino properties.

Online 108
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Yelp Wins Court Ruling About Negative Online Reviews

PYMNTS

A recent California Supreme Court decision that essentially allows a negative Yelp post to stand about a lawyer could help determine how online reviews are treated in the future. The Hassell Law Group represented Ava Bird in a 2012 personal injury case for three months. A colleague disagreed.

Online 104
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Athleisure, Fast Fashion And Gap’s ‘Cross-Channel, Cross-Brand’ 2018

PYMNTS

After a long trip out in the earnings wilderness — and an increasing conviction from market watchers that Gap Inc. might simply be the latest mall brand caught in the retail whirlpool — things are beginning to turn around. With, of course, a few qualifications. During its earnings report last Thursday (March 1), Gap Inc.

Branding 123
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Amazon Looks To Enter Luxury Fashion Space

PYMNTS

This isn’t Amazon’s first attempt at breaking into the luxury fashion market – the retail giant originally started trying in 2012, but was not successful. Part of the problem the eCommerce brand’s image. This sort of placement has kept many luxury fashion brands away, even though Amazon has promised to not discount their items.

Arizona 133
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Bridg Closes Marketing Loop For Restaurants, Retail

PYMNTS

While online commerce has allowed eRetailers to source consumer data and to deliver targeted, personalized advertisements, physical retail has often lacked these capabilities. ECommerce marketers know everything about their customers,” said Mike Bell, COO of Bridg. It’s an item detail, first name, last name and the last four digits.

Retail 100