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DTC Brands See Media Opportunity In Crisis

PYMNTS

I know some marketers have had to peel away some dollars from media, [but] there’s still a big hole where sports used to be, and there are definitely some deals to be had.”. DTC brands grew up digital,” he noted. That lesson is particularly applicable to DTC brands. Fast-forward to COVID-19. million monthly unique visitors.

Branding 131
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Taking New Approaches To Meals And Snacks With Food Innovation

PYMNTS

eCommerce innovators and established brands are taking new approaches to food commerce. Data: 2012: The year meal kit company Blue Apron launched. 2017: The year meal kit company Blue Apron entered the public market. And Mondel?z z International, Inc. All this, Today in Data. 25 percent: Q3 eCommerce growth of Mondel?z

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Why Does The Path To Retail Innovation Go Through So Many Labs?

PYMNTS

Innovation is one of the keys to advancement — and that increasingly means opening tech hubs, incubators and other such operations. But not all innovation labs or tech hubs give rise to seamless tech progression. PYMNTS readers can be forgiven if they view innovation labs (no matter the label) as something that verges on retail fad.

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Signify US CEO (Formerly Philips Lighting): Lighting Up The Connected Economy’s Innovations

PYMNTS

Market Roger Karner told Karen Webster for this week’s edition of the Monday Conversation, the lights turn themselves off. The one thing we all have to learn: it is not about the innovations themselves. We get very excited about our innovative capabilities, and we are extremely proud of all of our IP and patents in this area.

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Athleisure, Fast Fashion And Gap’s ‘Cross-Channel, Cross-Brand’ 2018

PYMNTS

After a long trip out in the earnings wilderness — and an increasing conviction from market watchers that Gap Inc. might simply be the latest mall brand caught in the retail whirlpool — things are beginning to turn around. With, of course, a few qualifications. During its earnings report last Thursday (March 1), Gap Inc.

Branding 123
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Retailers Find New Innovation Fuel Against Amazon

PYMNTS

In this case of retail innovation, that comes down to a former Snap executive taking on Amazon with the launch of a new eCommerce platform. Not only that, but “Verishop is launching with roughly 150 brands — and growing — already signed on.” The company generated about $3.3 Retail Challenge.

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Why Innovation Is Nothing Without Distribution

PYMNTS

More important, perhaps, than the innovations they made on behalf of their more famous lead players, was how their contributions accelerated those innovations’ time to market. Innovation in payments and commerce has an unsung hero, too. And who will influence how innovation happens. Distribution.