PYMNTS

JULY 13, 2018

Celebrity brand endorsement is nothing new. In their hundreds of years of existence, the celebrity endorsement has become an increasingly prominent part of branding — so prominent, in fact, that by the end of the 20th century, they weren’t just endorsing products. 1 on its list of the top 10 emerging restaurant brands of 2018.

Branding 101

Branding social media Course Phoenix 101

CB Insights

OCTOBER 23, 2018

In this analysis, we’ll explore the immediate and long-term challenges facing the CPG industry, as well as the business strategies that CPG brands are using to adapt. Pinnacle Foods, which owns Vlasic pickles and other brands, has been targeted by activist investor Jana Partners. Short-term challenges. Medium-term challenges.

Branding 73

Branding Industry Retail Strategy 73

Social Assurance

JUNE 21, 2021

Faulkner is making the shift after 16 years in bank marketing, working for Mutual Bank and Northwest Bank in various marketing, business development and leadership capacities. . About Social Assurance. After sitting in the seat of the bank marketing director, I find so much joy to be a strategic partner with those bank marketers.

Marketing 15

Marketing social media Community Branding 15

CB Insights

OCTOBER 29, 2018

Date: October 2011. With Apotheker fired in 2011 for a slew of missteps that had contributed to the company’s massive losses, nothing ever came of the acquisition. Date: August 15, 2011. HP and Autonomy. Price: $11.1B. Chairman and CEO Leo Apotheker, during his brief time in charge at HP, backed the company’s $11.1B

Google 76

Google Software Innovation Company 76

CB Insights

JUNE 6, 2019

Declared Bankruptcy: 2011. By December 2011, it was under $30/kg. By September 2011, Solyndra’s business model had fallen apart. — Ben Kaufman, founder, Quirky. The company’s assets were acquired by Q Holdings in 2015, and the firm quietly relaunched the Quirky brand in 2017. Founded: 2011. Dart Music.

Apple 78

Apple Branding Google Company 78

CB Insights

MARCH 6, 2019

To some, Silicon Valley startup culture was as much to blame for Theranos’ failure as the company’s leadership. Three months later, Amazon contributed to a $50M funding round earmarked for promoting the Pets.com brand. Takeaways & lessons. All told, the company’s goods cost more money than it made back in sales.

Report 78

Report San Francisco Capital New York 78