Remove 2007 Remove Branding Remove Marketing Remove social media
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Why Instagram’s New Shopping Icon Is Changing Ecommerce Forever

Perficient

Here’s why: Traditionally users weren’t able to purchase items through social media platforms. Social influencers could promote brands through their channels and direct users to “swipe up” or click a link in their bio to purchase. 70% of people will trust a recommendation from someone they don’t know.

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The Sweet Side Of Building A Luxury eCommerce Brand

PYMNTS

It was the realization that candy was mostly marketed for kids, but adults want sweets too and a sweet experience all their own. Interestingly, as the brand evolved, according to O’Neill, the real driver of what is offered on their site — and their few physical stores — are the flavors making the social media waves.

Branding 101
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Soda Wars Summer

PYMNTS

This marketing promotion seeks to recreate the success of the brand’s 2014–2015 U.S. The Ad Age story notes that it will also be supported by TV advertising, social media efforts and a summer-long “experiential” tour. which expands a marketing effort that launched last year across Russia, Canada and Thailand.

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The Kaepernick Controversy And Nike’s High-Risk Strategy

PYMNTS

But this week, his new multi-year contract gives him a coveted spot as a headliner on one of Nike’s “Just Do It” ad campaigns, as well as a branded line of Kaepernick shoes and apparel. Nike’s stock fell 4 percent on the news, but it enjoyed hundreds of millions in free media coverage.

Strategy 127
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FUEL CYCLE Fuels B2C Relationships

PYMNTS

. — as if they were on a social network. The data collected through these online communities gives brands the insights they need to make real-time decisions that serve the commerce king: the customer. Currently the market is incredibly volatile and uncertain,” CEO Bahram Nour-Omid told PYMNTS.

Branding 103
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Are Paper Catalogs Really Having A Moment?

PYMNTS

Much of that eCommerce growth stems from the company “continuing (its) transition from catalog mailing to higher-impact digital channels as we further refine our marketing mix to drive short-term ROI and long-term gains and customer growth,” President and CEO Laura Alber said during that same call. billion in 2007. The reason?

Retail 102
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Retail’s Ups And Downs: Rate Hikes, Dollar Stores And EpiPens

PYMNTS

One minute, you can have the hottest product or store on the block — think Aéropostale about a decade ago — and the next, no one wants to buy the product any longer, the brand is now suddenly considered uncool and nobody’s shopping there any longer ( think Aéropostale today ).

San Diego 100