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More Than a Brand Steward: The Redefined Role of CMO

Perficient

There is no doubt that the role of the Chief Marketing Officer (CMO) has changed significantly in the past decade. However, these somewhat intangible metrics have given way to hardcore month-over-month and year-over-year growth metric expectations, leaving some CMOs without the right people, processes, or technologies to deliver.

Branding 378
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[Webinar Recording] What Financial Institutions Can Learn From Top Brands in Other Industries

Perficient

Financial institutions that want to remain ahead of their competition must adopt new business processes and implement fresh digital strategies and technologies. This engagement increased revenue by $300 million in the first two years and collected phone numbers for SMS marketing purposes.

Branding 294
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The Rise Of ‘Intelligent Engagement’ In Corporate Banking

PYMNTS

In a Masterclass conducted by Karen Webster, Norm DeLuca, managing director of banking solutions at Bottomline Technologies , said banks must put corporate clients at the center of their digital transformation roadmaps, helping those enterprises capitalize on the competitive advantage fostered by advanced technologies.

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Is a Zombie Core Eating Your Bank’s Brain?

Gonzobanker

Vendors may roll out a new user experience (UX) in an effort to extend the life of the core, but unless this fresh makeup is accompanied by meaningful product enhancements and architectural upgrades, the effect is simply postponing an inevitable “living dead” state. Legacy Tech Stacks. No New Partners. Are you somewhere in between?

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Prepare Your App for iOS 14

Perficient

Widgets can be presented in many customizations and sizes. Since these devices hold a significant share of the global market, you’ll want to make sure that any new features in your app will work with iOS 13. The custom content provider makes the user experience content in a way that’s more appropriate for an assistive technology. .

Apple 473
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Why The Bank-FinTech Relationship Is More Complicated Than Conflicted

PYMNTS

report: “The rise of digital innovators in financial services presents a significant threat to the traditional business models of retail banks.”. And that marketing should build on the inherent advantages of legacy financial institutions. Don’t just take Webster’s word for it, though.

Fintech 191
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Presenter Application Deadline for FinDEVr Silicon Valley — Apply Now!

Fintech Labs Insights

With the first deadline two days away, we’re receiving presenter applications from dozens of awesome organizations, confirming this will be our most competitive selection process yet. FinDEVr is the only conference focused on the technology side of fintech. Showcase new technology and the inspiration behind it.

UX 15