More Than a Brand Steward: The Redefined Role of CMO
Perficient
NOVEMBER 30, 2020
There is no doubt that the role of the Chief Marketing Officer (CMO) has changed significantly in the past decade. However, these somewhat intangible metrics have given way to hardcore month-over-month and year-over-year growth metric expectations, leaving some CMOs without the right people, processes, or technologies to deliver.
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